Key Responsibilities

• Dual-Market Sales Achievement — Plan and drive Sell-In/Sell-Out performance across both Thai Modern Trade and Export channels in CLMV and Asia regions to meet company Strategic Plan targets.

• Sales Force Productivity — Monitor and drive sales performance of the team and overseas distributors by establishing measurable KPIs.

• Performance Drive & Corrective Action — Aggressively pursue sales targets (Existing, NPI, New Market). When targets are not met, immediately develop and execute Action Plans or Tactical Campaigns until numbers are achieved.

• Comprehensive P&L Management — Manage overall net profitability by developing pricing structures that account for domestic retail fees as well as export costs (tax, duty, freight).

• Global Supply Chain & Logistics Crisis Management — Assess risks and develop contingency plans for sudden disruptions such as international crises affecting the supply chain, transport shortages, and cost volatility. Make swift and effective decisions under pressure, and coordinate cross-functionally with Supply Chain, Marketing, Finance, and Logistics to resolve issues end-to-end.

• Outsource & PC Management — Coordinate with outsourcing companies to recruit, allocate, and select Product Consultants (PCs) to meet branch quota requirements for each account.

• PC Productivity — Track and drive individual PC sales performance against targets, design motivating incentive schemes, and provide coaching to enhance sales effectiveness.

• Regional Inventory Optimization — Manage and balance stock levels across both domestic and overseas warehouses.

• Promotion & Clearance Agility — Plan high-impact promotional activities, manage promotion clearance budgets, and drive New Product Listings into each Modern Trade account with tailored pricing and promotional strategies.

• Regional NPI & Localization — Lead new product distribution across all channels, adapting strategies to align with the cultural norms and regulatory requirements of each country.

• Business Development (Domestic & Export) — Identify and develop new trading partners, including Local Modern Trade accounts in Thailand and high-potential importers in CLMV/Asia markets.

• Regional Trade Terms & Contracts — Negotiate trade agreements with Thai retailers and overseas Distributors/Modern Trade partners, covering Incoterms, credit terms, and rebate structures.

• Global Data Analytics — Utilize Excel to analyze sales figures and currency fluctuations, assessing risks and opportunities across markets.

• Executive Reporting — Prepare market analysis reports and strategic presentations in professional PowerPoint format for senior management and board-level audiences.

• High-Level Relationship Management — Build and maintain strong relationships with key buyers at major Thai retail chains and business partners across international markets.

• Cross-Border Market Intelligence — Monitor trade policies, tax regulations, and competitive activity closely across both domestic and international markets.

• Multicultural Leadership — Lead and develop a culturally diverse sales team, fostering internationally professional negotiation skills and work practices.

Qualifications

Education & Experience

• Master's degree or above in Business Administration, Marketing, Sales, or a related field

• Minimum 3-5 years of experience in Modern Trade and International sales, with at least 3 years in a managerial role

• Proven track record managing major Modern Trade accounts such as Thai Watsadu, Global House, Megahome, Do Home, or other leading retailers

• Excellent English communication skills; proficiency in a third language (e.g., Mandarin or a CLMV language) is a strong advantage

• Ability to travel domestically and internationally on a regular basis

Skills & Competencies

• Strong negotiation skills, particularly in Trade Term Agreements and trade spend management

• Advanced proficiency in Microsoft Excel for analysis of Sell-In/Sell-Out data, POS data, and P&L

• Ability to produce professional, boardroom-ready reports and presentations in PowerPoint

• Proven experience managing sales teams and outsourced resources, including PC quota management by branch

• Strong project management and strategic sales planning capabilities

• Ability to perform effectively under high-pressure situations and make quick, sound decisions

Personal Attributes

• Strong leadership presence with the confidence to make decisions and manage teams effectively

• Positive, result-oriented mindset with a high sense of accountability

• Excellent communication and relationship-building skills with clients and business partners

• Flexible and adaptable to shifts in customer policies and the evolving business environment