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ประสบการณ์:

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ประเภทงาน:

ฝึกงาน

• Support the media planning team in developing media strategies and campaign plans.
• Assist in researching and identifying appropriate media channels for specific target audiences.
• Collect and analyze media data to evaluate the effectiveness of campaigns.
• Help coordinate with internal teams and external media partners.
• Prepare media plans, reports and presentations for client or internal review.
• Handle day to day operation with clients and implement media planning according to proposal.
• Studying Bachelor degree in any related fields.
• Good teamwork and strong interpersonal skills.
• Fast learner with a proactive and initiative-driven attitude.
• Proficiency in Microsoft Office (especially Excel and PowerPoint); knowledge of digital media tools is a plus.

ประเภทงาน:

งานประจำ

• Operate&Suggest owned media strategy_Owned EC/Membership program in EC platform
• Operate&Suggest paid media strategy_Display AD/SEO/SEM/AB test in EC platform
• Operate&Suggest earned media strategy_KOL/WOM penetration/social listening to grow EC traffic
• Lead the collaborative work with internal marketing/sales/data/creative team
• Manage EC channel profit including Omni/D2C to maximize total EC marginal profit in a given budget
• Negotiate with EC/Media agency
• Contribution to the improvement of audience targeting/segmentation for EC
• Manage all EC medial performance report by brand/platform & suggest the dashboard for management.

ทักษะ:

SEO, SEM, Project Management

ประเภทงาน:

งานประจำ

• To be key contact with media agency and work with internal team (Brand com, Loyalty, Own brand, Cluster, Mall, O2O, retail media and others) to get requirements on media, share expertise on media to comments media proposal, manage performance, find solution to manage performance to achieve as planned.
• Work with media agency to develop media strategy, annual brand plan, campaign and share creative best practice for each platform, as well as building and leading a high high-performance marketing capabilities to achieve KPI as planned.
• Managing budget to meet performance goals both offline and Digital (KPIs, Digital Funnel and ROI) and collaborating with crisscross-functional internal and to be key contact with digital agency/media agency/business partner ( e.g. Meta/Google/LINE/ TikTok TikTok/X) for achieving growth targets in own channels.
• Testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management.
• Plan, implement, and measure tangible return including new user acquisition/purchase intention/retention/win win-back - digital marketing campaigns as well as benchmarking with competitors/across industry/original idea generations.
• Responsible for Digital Analytics - Customer Journey Analysis, Key Digital Funnel Metrics and media campaign/channel efficiency analysis including generating recommendations for Digital journey optimization, Ranking Optimization to enhance customer experience, App Download and Engagement.
• Utilize strong analytical ability to evaluate media across multiple channels and customer touch points, in order to preparing preparing and presenting recommendations, reports and finding from data to team. Lead on media dashboard project.
• Follow our Business Code of Conduct and always act with integrity and due diligence.
• Other assignments as deem appropriate.
• Proven working experience in media at least (5 years).
• Expertise of digital social media SEO/SEM/ASO, e e-mail marketing, CRM Database, and GA.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in media agency or marketing as expert on media.
• Strong analytical skills and data data-driven thinking.
• Strong ROI and growth mindset with track record of building performance marketing functions in in fast -paced environment.
• Solid project management skills, with ability to lead and collaborate, priority high impact activities and keep complex projects moving forward.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .