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Experience:

3 years required

Skills:

Automation, Thai

Job type:

Full-time

• LINE MAN Wongnai is Thailand's Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.
• We are seeking a strategic and results-driven Go-to-Market (GTM) Manager to spearhea ...
• The ideal candidate is passionate about translating technical ad metrics into tangible P&L impact, a master storyteller, a strategic planner, passionate about turning innovative ad products into commercial successes, and excited to build, optimize, and own the future of our advertising business.
• Go-to-Market Strategy & Launch Execution.
• Develop and own the monetization strategy, identifying and building compelling business cases for new revenue opportunities, innovative ad packages, and strategic partnerships tailored to diverse client needs.
• Own the end-to-end GTM strategy for all new Display Ad products and features, from initial planning to post-launch analysis.
• Develop product positioning and messaging that clearly articulates the value proposition and differentiates our offerings in the market.
• Own the end-to-end project lifecycle for all new advertising initiatives, manage the master launch plan from initial business case and strategic planning to final GTM implementation, ensuring tight coordination between Product, Engineering, Sales, and key stakeholders.
• Act as the voice of the customer, gathering market intelligence and feedback to inform the product roadmap and refine GTM strategies.
• Identify and develop strategic partnerships with global technology players (e.g., Meta, LINE) to enhance ad product capabilities and unlock innovative revenue streams.
• Sales Enablement & Commercial Readiness.
• Lead or co-lead the execution of audience segment generation, collaborating with data science and Business Intelligence teams to create, refine, and activate high-value target segments for campaigns.
• Design and lead the execution of a rigorous A/B testing pipeline to continuously improve ad performance, placement efficiency, and targeting methods.
• Develop and deliver all sales enablement materials, including pitch decks, one-pagers, case studies, and internal training documentation.
• Design and lead training programs to ensure the sales team is fully equipped to sell new ad products effectively.
• Create compelling deal structures and promotional packages to drive initial adoption and accelerate revenue growth for new launches.
• Establish key performance indicators (KPIs) for launches and report on progress to senior leadership, providing insights and recommendations for optimization.
• Project Leadership & Stakeholder Management.
• Serve as the key liaison between our technical and business teams, effectively translating commercial needs into technical requirements and technical performance into business impact.
• Champion a data-driven culture by providing detailed documentation, best practices, and training workshops that connect technical optimization efforts to business outcomes. Using performance data and market feedback to refine messaging and strategy.
• Prepare and present regular business reviews and strategic recommendations to senior leadership, clearly articulating performance trends, project progress, and future growth plans.
• Bachelor's degree in Business, Economics, a technical field, or equivalent practical experience.
• 3+ years of experience in product marketing, go-to-market strategy, sales enablement, or a related role within the tech or digital advertising industry.
• Proven track record of successfully launching new products or features from start to finish.
• Proven ability to think commercially and strategically, with experience contributing to success cases, pricing strategies, or revenue growth initiatives.
• Exceptional ability to create compelling product messaging and marketing materials.
• Demonstrated AI Efficiency with business use case implications to boost revenue and productivity (Gemini, ChatGPT, Cluade, Agent AI, or AI automation, etc).
• Demonstrated ability to manage complex projects and collaborate effectively with multiple cross-functional stakeholders.
• Excellent communication and presentation skills.
• Experience working directly with sales teams and developing sales training programs.
• Experience managing a media-related P&L or owning significant revenue targets.
• Strong analytical skills with the ability to use data to inform strategic decisions.
• Hands-on experience in the digital advertising or ad-tech space.

Skills:

Salesforce, English, Thai

Job type:

Full-time

• We believe the future of digital marketing belongs to deep generalists who are tool-savvyL able to plan media, test strategy, and use AI and creative platforms to prototype and scale winning ideas fast.
• A Growth Marketing Analyst is a multidisciplinary role that combines the skills of someone who does media strategy, media planning, ad operations and client management all in one. You get full ownership of your own clients, where you try to come up with the right mix of strategies and tests, scaling what works, while also navigating a ...
• You do not need a background in digital marketing to do well in this role. We believe that if you have a strong passion for digital marketing, have a growth mindset and a desire to continuously learn and improve, and want to make an impact in helping our clients and our team grow, youll be the right fit in this role.
• What would I do as a Growth Marketing Analyst?.
• Develop, implement and test digital marketing strategies across channels to find the best method to grow each of our unique clients.
• Launch and optimize campaigns across the platforms that matter most to our clients: from Meta and Google to TikTok and e-commerce ads, adapting fast to what works.
• Conduct data-driven (A/B) testing of creatives, audiences, landing pages, ad copy and campaigns to improve key metrics down the marketing funnel.
• Manage and allocate budgets across campaigns and platforms to maximize ROI.
• Work with our tech team to ensure proper tracking, attribution, and insights, using tools like GA4, Meta Events Manager, and conversion APIs.
• Communicate directly and proactively with clients regarding campaigns performance, owning client growth outcomes: if a channel isnt working, you find another way.
• Develop full-funnel marketing strategies, from idea to execution, with minimal handholding: at the bottom of the funnel you will get to improve retention and work within CRM systems, like HubSpot and Salesforce.
• Regularly brainstorm and closely collaborate with our other teams - i.e. creative, tech - to come up with new ideas for tests or ways to improve.
• Understand clients business model and their unique challenges, audiences, messaging and brand positioning.
• Adopt a client oriented approach to strengthen client working relationships.
• Use 20% of your time to contribute beyond client work, whether thats building internal tools, testing new services, or co-creating the future of marketyze with the team.
• How would you describe the right candidate for this position?.
• Has an interest in kick-starting their career in digital marketing.
• Looks for a steep learning curve.
• Enjoys challenges and is willing to take on responsibility.
• Has a curious mind that likes experimenting, testing and seeing the results from their ideas.
• Is good with numbers.
• Proficient in Thai and English languages (written and spoken).
• Fits in our culture (see more below) & matches our five values: has a growth mindset, takes ownership, looks for continuous improvement, is dedicated and is results-oriented.
• Do I need previous digital marketing experience?.
• Previous professional digital marketing experience isnt required. Nevertheless, we will have a strong preference for candidates who have demonstrated some degree of interest in the field one way or another. For example, having managed a Facebook page or having completed a digital marketing course (online or at university) will be highly beneficial to your application.
• How would you describe your company culture?.
• We are ambitious and curious individuals who try to do better and grow every day - for our clients and for ourselves. Growing professionally and personally simply gives us enjoyment and satisfaction. Within the team we recognize each others talents and unique personalities. We are all different yet proudly part of the same team. Everyones voice matters and we treat each other equally and with respect. Were tightly knit so on a daily basis we work closely together and support each other. But its not all work! Cracking jokes, doing pranks, laughing out loud, doing team outings and having fun in general is just as important. In the end cherishing these moments is what gives life best memories meaning. In short: Work hard and have fun!.
• What would be my career path?.
• The most likely career path for you would be to become a Senior Growth Marketing Analyst within a year. Successful promotion requires demonstrating ambition to grow professionally, a noticeable improvement in hard and soft skills as well as the desire to lead other team members.
• What can I expect working in marketyze?.
• No day will be the same, and you will grow quickly.
• Competitive compensation: 20,000 - 30,000 THB gross monthly salary.
• Salary increment of 7% - 10% every 6 months.
• Fixed bonus of 0.5 month's salary every 6 months (after one year with us).
• Hybrid working.
• 14 days of annual leave.
• Birthday leave: enjoy a special day off on your birthday (or any day within your birth month) to relax and celebrate your day!.
• Happy Friday: every third Friday of the month all team members can leave the office early, at 3 pm.
• International working style and environment.
• Professional performance evaluation every month.
• Transparent career path.
• Group health insurance (OPD and IPD).
• Monthly team activity planned by our CEO (Chief Entertainment Officer).
• Monthly team lunch planned by our CFO (Chief Food Officer).
• Beer budget every month for team members to use on food or drinks for bonding sessions.
• Allowance for key trainings and development e.g. full reimbursement for presentation training by Toastmasters.
• Laptop allowance if you choose to use your own laptop instead or 50% support of your new MacBook Air M2.
• Continuous testing of our benefits & policies to never stop improving our environment.
• What does the application process look like?.
• Send your CV and cover letter to [email protected].
• If you match our profile we will promptly share a 40-minute online analytical test, as well as a test that would verify your on-the-job skills.
• If successful with the test(s), we will schedule a first-round general interview in our office with three people: our CEO, your future supervisor in the role and our people ops & talent associate. If an in-person interview is not possible, alternatively the interview will be held online. The interview will consist of three parts: 1) your introduction, 2) questions from us to you, 3) questions from you to us: you can ask anything to anyone, as much as you like or time allows.
• If successful on the first round interview, there will be a case study in Excel format and a second round remote interview with our co-founder. The format of the interview as well as the line of questioning is identical to the first round, but here we will likely ask further on aspects of you we would like to know more about.
• If successful on the second round interview, we will schedule a third round cultural fit interview with your future supervisor as well as two other team members (in Thai). The goal of this interview is to make sure you fit well in our team & culture, and thus the line of questioning will revolve around establishing this.
• Done! By the end of the same week your third round cultural fit interview is held, you will hear the final result, which is either an offer letter or a rejection email.
• Find our email as sent from our domain @marketyze.io with the subject: Thank you for applying! | [role] | marketyze | [month year] | [your name].
• Mark our email(s) as not spam.

Skills:

Salesforce, Power BI

Job type:

Full-time

• We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential,.
• commercial.
• and industrial spaces through HVACR technologies. We protect.
• temperature-sensitive.
• goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls,.
• software.
• and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
• Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!.
• This dual role combines the responsibilities of.
• Market Manager and Portfolio Marketer (APAC)., requiring expertise in market trends, customer needs, and buyer personas within the Food Retail and Food Service segments,.
• specializing in Refrigeration and Controls Solutions.
• The individual connects where to play with how to win, ensuring strategy translates into measurable commercial impact. This role develops market strategies, Go-To-Market (GTM) plans, and sales enablement tools to drive growth and customer engagement.
• Serve as the internal expert on market trends, dynamics, and customer needs.
• Develop and maintain market models, roadmaps, and strategies to drive solution development.
• Create go-to-market strategies, including product positioning, target audiences, and messaging.
• Develop sales and marketing enablement tools and resources to support product or solution introductions.
• Conduct persona mapping and journey development to understand buyer behavior and decision-making processes.
• Gather Voice of Customer insights to inform both market and go-to-market strategies.
• Translate market insights into targeted GTM strategies and enablement priorities.
• Ensure consistency between market strategy, positioning, messaging, and sales execution.
• Drive cross-functional alignment to improve customer engagement, conversion, and growth outcomes.
• KPIs.
• Market growth and GTM performance.
• Funnel velocity and conversion rates.
• Sales adoption and enablement effectiveness.
• Cross-sell / upsell performance.
• Customer engagement and feedback metrics.
• Minimum ten (10) years of combined experience in market strategy, marketing, or a related field in Food Retail & Food Service,.
• specializing in Refrigeration and Controls Solutions.
• Proven leadership and communication skills with success in aligning cross-functional teams to execute market strategies and go-to-market plans.
• Advanced proficiency with market modeling tools and data visualization tools for performance tracking and insight generation.
• Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing.
• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve business and marketing outcomes.
• Advanced proficiency in Microsoft Offices (Word, Excel, PowerPoint).
• Legal authorization to work in the country of employment - sponsorship will not be provided.
• Preferred Requirements.
• Bachelor's degree in business administration, marketing, or a related field.
• Advanced knowledge of market segmentation, persona mapping, and buyer journey development.
• Experience in developing market roadmaps, go-to-market strategies, and sales enablement tools.
• Deep understanding of Voice of Customer (VoC) insights and translating them into actionable strategies and go-to-market strategies.
• Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools, Power BI, Salesforce.
• Candidates located in Thailand and South Korea will be employed directly by Copeland under local employment terms and conditions.
• For candidates located in Malaysia and Singapore, employment will be administered through Pebl, Copeland's Employer of Record (EOR) / Professional Employer Organization (PEO) partner, while working full-time and exclusively for Copeland.
• Our Commitment to Our People.
• Across the globe, we are united by a singular Purpose: Sustainability is no small ambition.
• That's.
• why everything we do is geared toward a sustainable future for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
• Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.
• Flexible and competitive benefits plans offer the right options to meet your individual/family needs.
• We provide employees with flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
• Together, we have the opportunity - and the power - to continue to revolutionize the technology behind air conditioning,.
• heating.
• and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!.
• Our Commitment to Inclusion & Belonging.
• At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.
• Equal Opportunity Employer.
• Copeland is an Equal.
• Opportunity/Affirmative.
• Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.