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Experience:

2 years required

Skills:

Recruitment, English

Job type:

Full-time

• Take day-to-day ownership of the assigned brand and ensure all marketing activities are aligned with the overall brand and business direction.
• Develop a strong understanding of the brand's products, services, target audiences, key selling points, competitors, and customer journey.
• Translate business and product priorities into monthly and quarterly marketing plans.
• Develop marketing approaches for products, promotions, new launches, recruitment periods, and key business initiatives.
• Ensure consistent brand positioning, messaging, tone of voice, and communication across all channels.
• Act as the key marketing contact and coordinator for the assigned brand.
• Content Creation & Copywriting.
• Develop monthly content plans and content calendars based on marketing and business priorities.
• Write and edit social media posts, captions, advertising copy, headlines, key messages, website content, email communications, and promotional materials.
• Draft advertising copy and creative angles for paid campaigns across Meta, Google, TikTok, and other relevant channels.
• Create engaging content around products, promotions, student experiences, success stories, events, and brand activities.
• Adapt communication and content for different target audiences and stages of the customer journey.
• Review all content and marketing materials before publication to ensure accuracy, quality, and brand consistency.
• Marketing Campaigns.
• Plan and execute integrated marketing campaigns from concept development through launch and post-campaign review.
• Develop campaign concepts, objectives, target audiences, key messages, offers, content requirements, and communication timelines.
• Prepare clear campaign briefs for the Media/Creative, Event, and Ads & Performance Marketing teams.
• Coordinate campaign assets and timelines to ensure campaigns launch accurately and on schedule.
• Support product launches, promotions, student recruitment campaigns, seasonal campaigns, and other business initiatives.
• Ensure consistency of campaign communication across online and offline channels.
• Ads & Performance Marketing Coordination.
• Work closely with the Ads & Performance Marketing team to execute lead-generation and conversion campaigns.
• Develop advertising copy, campaign messages, creative angles, offers, and briefs for paid campaigns.
• Clearly communicate campaign objectives, target audiences, product priorities, and expected outcomes.
• Review campaign performance with the Performance Marketing team, including leads, CPL, CTR, conversion rates, and other relevant KPIs.
• Develop and test new copy, messages, offers, and creative angles based on performance insights.
• Continuously improve campaign effectiveness together with the Performance Marketing team.
• Media & Creative Coordination.
• Work closely with the Media / Creative team to produce graphics, photos, videos, Reels, TikTok content, interviews, testimonials, and other marketing materials.
• Develop clear creative briefs covering objectives, target audiences, key messages, references, formats, and required deliverables.
• Coordinate content production according to the brand's campaign and content calendar.
• Review creative work and provide feedback to ensure it meets brand and campaign objectives.
• Support photo and video production when required.
• Event Marketing Coordination.
• Work closely with the Event team on Open Houses, seminars, workshops, education fairs, webinars, student activities, and other brand events.
• Develop Pre-event, During-event, and Post-event marketing communication.
• Write promotional content, advertising copy, registration messages, and other event communication.
• Coordinate with the Performance Marketing team to drive registrations and attendance.
• Coordinate with the Media team to capture event content and create real-time or post-event materials.
• Repurpose event content into social media posts, videos, testimonials, and future marketing assets.
• Social Media & Digital Channels.
• Manage the overall content direction across Facebook, Instagram, TikTok, LinkedIn, YouTube, website, email, and other relevant channels.
• Ensure content supports both brand-building and student recruitment/business objectives.
• Monitor audience engagement, comments, messages, trends, and customer feedback.
• Identify relevant trends, content formats, and new opportunities for the brand.
• Maintain an active, engaging, and consistent brand presence across digital channels.
• Performance, Insights & Reporting.
• Monitor the performance of content, campaigns, events, and digital marketing activities.
• Track relevant KPIs such as Reach, Engagement, Traffic, Leads, CPL, Conversion Rate, Event Registrations, and Enrollment Contribution.
• Work with the Performance Marketing and Sales/Admissions teams to understand lead quality and conversion.
• Identify which products, content, messages, offers, and campaigns perform best.
• Use data and customer insights to improve future campaigns and content.
• Prepare monthly marketing performance summaries and recommendations for the Assistant Marketing Director.
• Cross-functional Collaboration.
• Event Team.
• Event planning, promotion, registration, and event execution.
• Media / Creative Team.
• Design, photography, video production, and creative assets.
• Ads & Performance Marketing Team.
• Paid media execution, lead generation, campaign optimization, and performance reporting.
• Sales / Admissions / Counselor Team.
• Product priorities, customer insights, lead quality, conversion, and enrollment.
• Academic / Product Team.
• Product information, course details, program updates, and key selling points.
• Assistant Marketing Director.
• Overall marketing direction, strategy, priorities, campaign approval, and performance oversight.
• Bachelor's degree in Marketing, Communications, Business Administration, Journalism, or a related field.
• 2-5 years of experience in Brand Marketing, Content Marketing, Digital Marketing, Marketing Communications, or a related role.
• Strong copywriting and content creation skills with the ability to write engaging marketing and advertising content.
• Good command of Thai and English, both written and spoken.
• Strong understanding of social media and digital marketing.
• Basic understanding of paid advertising and performance marketing metrics.
• Ability to develop campaign concepts and translate ideas into clear briefs and actionable plans.
• Strong project management, communication, and cross-functional coordination skills.
• Able to manage multiple campaigns, content pieces, stakeholders, and deadlines simultaneously.
• Creative, proactive, detail-oriented, and highly hands-on.
• Comfortable taking ownership of projects from idea through execution and performance review.
• Experience in education, international education, language schools, study abroad, or related service businesses is an advantage.
• Familiarity with Meta Business Suite, Google Analytics, Google Ads, CRM, and other marketing tools is a plus.

Experience:

3 years required

Skills:

Business Development, Negotiation, English, Thai

Job type:

Full-time

• Account & Relationship Management.
• Assist in managing day-to-day communication with key accounts and partners.
• Support the development and execution of account strategies to achieve revenue, margin, program KPIs.
• Build trusted relationships with account stakeholders to ensure satisfaction and retention.
• Coordinate with regional teams to align account initiatives with CompAsia's business objectives.
• Business Development & Program Execution.
• Support in pitching new trade-in, buy-back, and device lifecycle solutions to partners.
• Work closely with Sales Manager/Key Account Manager in contract renewals, program expansions, and upselling opportunities.
• Monitor competitor activities and market trends to provide insights and recommendations.
• Assist in new program setup (e.g., onboarding retailers, launching trade-in promotions, etc.).
• Performance Monitoring & Reporting.
• Track trade-in volumes, and program performance against agreed targets.
• Support preparation on business review and monthly performance reports.
• Highlight risks, gaps, and opportunities with proactive recommendations.
• Cross-Functional Coordination.
• Liaise with internal teams (Customer Service, Field Coordinators, Online Trade-in, Operations, Pricing, Data & Report) to ensure smooth execution of partner programs.
• Resolve account issues quickly by coordinating with relevant teams.
• Ensure SLAs, compliance requirements, and service standards are met.
• Operational & Administrative Support.
• Support in pricing approvals, campaign setup, and marketing coordination for partner promotions.
• Assist in handling partner documentation, contract filing, and program records.
• Maintain CRM and internal tracking systems for account activities.
• Bachelor's degree in Business Administration, Marketing, Finance, or related field.
• 3-5 years of experience in Key Account Management, Business Development, or Partnership Management (preferably in Telecom, Retail, E-commerce, or Technology industry).
• Strong communication, negotiation, and relationship-building skills.
• Analytical mindset with ability to interpret sales and operational data.
• Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
• Ability to work cross-functionally in a fast-paced environment.
• Good command of Thai and English (spoken and written).