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Skills:

SEO, SEM, Creativity

Job type:

Full-time

• Operate Online content development & media planning based on marketing issues.
• Operate owned media strategy_brand site/Official SNS account/membership site.
• Operate paid media strategy_Display AD/SEO/SEM/OTV in media platform.
• Operate earned media strategy_KOL/WOM penetration/social listening.
• Operate creativity campaign in the focus channels based on marketing issues.
• Collaborative work with internal marketing/research/creative team.
• Negotiate with brand/digital agency.
• Explain AS-IS customer journey & Suggest TO-BE for trial/repeat/CRM issue.
• Consumer analysis Contact point analysis, RFM analysis, UI/UX analysis.
• Revise & Update brand/product/service/Marketing 4P mix with customer feedback.
• Set KPI/ROI of own tasks with leader/manager follow.
• What we're looking for.
• 2-4 years of experience in digital marketing, preferably within the consumer goods or retail industry.
• Strong understanding of digital marketing principles, including SEO, SEM, social media, and email marketing.
• Proficiency in using marketing analytics tools and platforms to track and measure campaign performance.
• Excellent written and verbal communication skills, with the ability to present data-driven insights effectively.
• Proven project management skills and the ability to work collaboratively in a team environment.
• Familiarity with content creation and graphic design software (e.g., Adobe Creative Suite).
• Passion for staying up-to-date with the latest digital marketing trends and technologies.