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Experience:

8 years required

Skills:

Research, Social media

Job type:

Full-time

• Department: Marketing.
• Company: บริษัท จีเอ็มเอ็ม มิวสิค จำกัด (มหาชน).
• Develop and execute strategic marketing plans to promote songs and artists, with a strong focus on fandom marketing, fan engagement, and community growth.
• Conduct research on music lovers, fan behaviors, and consumer insights to enhance marketing strategies and strengthen fan loyalty.
• Collaborate with internal teams to develop creative concepts, PR plans, social media content strategies, and on-ground fan activities that deepen artist-fan connections.
• Design and activate fandom-driven campaigns, including fan events, exclusive content, membership activities, and interactive experiences.
• Identify opportunities for improvement and optimization across campaigns to maximize engagement and conversion within fan communities.
• Implement, manage, and monitor campaigns end-to-end, ensuring alignment with brand, artist positioning, and fandom objectives.
• Bachelor s degree in Marketing, Communications, or a related field.
• 8+ years of experience in marketing, strategic planning, or creative roles.
• Prior experience in strategic planning, marketing, creative development, or fandom/community-based campaigns is a strong plus.
• Strong understanding of entertainment and music fandom culture.
• Can-do mindset with proactive and solution-oriented attitude.
• Excellent interpersonal, communication, and stakeholder management skills.
• Strong storytelling, narration, and presentation skills.
• Passion for entertainment business and fan engagement.
• ประสบการณ์ 8 ปีขึ้นไป.
• จำนวน 1 อัตรา.

Skills:

SEO, SEM, Creativity

Job type:

Full-time

• Operate Online content development & media planning based on marketing issues.
• Operate owned media strategy_brand site/Official SNS account/membership site.
• Operate paid media strategy_Display AD/SEO/SEM/OTV in media platform.
• Operate earned media strategy_KOL/WOM penetration/social listening.
• Operate creativity campaign in the focus channels based on marketing issues.
• Collaborative work with internal marketing/research/creative team.
• Negotiate with brand/digital agency.
• Explain AS-IS customer journey & Suggest TO-BE for trial/repeat/CRM issue.
• Consumer analysis Contact point analysis, RFM analysis, UI/UX analysis.
• Revise & Update brand/product/service/Marketing 4P mix with customer feedback.
• Set KPI/ROI of own tasks with leader/manager follow.
• What we're looking for.
• 1-3 years of experience in digital marketing, preferably within the consumer goods or retail industry.
• Strong understanding of digital marketing principles, including SEO, SEM, social media, and email marketing.
• Proficiency in using marketing analytics tools and platforms to track and measure campaign performance.
• Excellent written and verbal communication skills, with the ability to present data-driven insights effectively.
• Proven project management skills and the ability to work collaboratively in a team environment.
• Familiarity with content creation and graphic design software (e.g., Adobe Creative Suite).
• Passion for staying up-to-date with the latest digital marketing trends and technologies.