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for keyword digital strategic planner
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Job type:
Full-time
Salary:
negotiable
- Operate online content development & media planning based on marketing issues
- Operate owned media strategy, brand site/Official SNS account/membership site
- Operate paid media strategy, Display AD/SEO/SEM/OTV in platform
- Operate earned media strategy KOL/ Affiliate /social listening
- Operate creativity campaigns in the focus channels based on marketing issues
- Collaborative work with internal marketing/research/creative team
- Negotiate with brand/digital agency
- Set KPI/ROI of own tasks with the leader/manager follow-up.
- Operate trial & repeat user for D2C website, focus on category entrance and repeat%
- Develop & maintain customer segmentation: VIP members, loyalty members
- Consumer analysis: Contact point analysis, RFM analysis, UI/UX analysis
- Set KPI/ROI of own tasks with leader/manager follow-up.
13 days ago
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