CP Axtra PCL (Lotus's)
Associate Director - Commercial Digital
atCP Axtra PCL (Lotus's)Associate Director - Commercial Digital
> CP Axtra
- Bangkok, Thailand
- Full-time
Workplace: on_site
Department: Commercial
Description
Key Responsibilities
Retail & Marketplace eCommerce Business Strategy & Growth
- Lead the end-to-end strategy, execution, and performance of both Makro PRO's first-party (Retail eCommerce) and third-party (Marketplace) business models, ensuring sustainable growth, operational excellence, and an exceptional customer experience.
- Develop commercial strategies to drive GMV, revenue, profitability, assortment expansion, seller growth, customer acquisition, and retention across both business models.
- Identify new business opportunities, market trends, and growth initiatives.
- Monitor business performance and recommend improvement actions.
- Collaborate with Sales, Marketing, Merchandising, and Operations to deliver customer-centric solutions and seamless execution.
- Analyze customer insights and market intelligence to improve value proposition.
Customer Experience & Conversion Optimization
- Own the end-to-end customer experience strategy across all Makro PRO touchpoints, ensuring a seamless and consistent omnichannel journey.
- Leverages customer insights, Voice of Customer (VOC), CSAT, behavioral analytics, and market research to drive experience improvements and improve satisfaction, retention, and loyalty.
- Lead strategic initiatives that enhance customer onboarding, ordering, fulfillment, delivery, post-purchase support, and long-term customer loyalty.
Operational Excellence
- Drive operational excellence initiatives across fulfillment centers, hubs, and delivery networks.
- Lead cross-functional projects involving supply chain, logistics, technology, commercial, and customer service teams.
- Manage project timelines, budgets, and resource allocation.
Data & Performance Management
- Analyze business data to identify opportunities and risks.
- Present business reviews and strategic recommendations to senior leadership.
- Build dashboards and performance reporting frameworks.
Team Leadership & Capability Building
- Coach and mentor leaders to strengthen strategic thinking, execution excellence, and stakeholder management capabilities.
- Drive change management initiatives and support organizational transformation to improve business performance and operational efficiency.
Requirements
- Minimum 10+ years of experience in e-commerce, or marketplace businesses with at least 5 years in a leadership role.
- Proven track record of leading and developing high-performing commercial and operational teams in a fast-paced environment.
- Demonstrated experience driving operational excellence, process improvement, and large-scale transformation initiatives.
- Strong analytical and problem-solving skills, with proficiency in data-driven decision-making and performance management.
- Excellent communication, presentation, and stakeholder management skills.
Apply
[Apply at CP Axtra](https://apply.workable.com/joinmakropro/j/93221187B3/apply)
Skills required
- eCommerce
Experience required
- 5 years
Career level
- Top Level
Skills optional
- Market Research
- Leadership Skill
Salary
- 18,530 - 125,140 THB, Negotiable
Job function
- Senior Management
- Strategy / Planning
Job type
- Full-time
Company overview
Lotus's operates in Thailand as an omni-channel retailer. It sets out to bring shoppers well-made products at reasonable prices, while contributing positively to customers, colleagues and communities. Customers are reached through over 2,000 stores across Thailand and t ...
Why join us: “At Lotus's, we are looking for people who are the change-agent with a passion to grow in both work and life. People who have the ability to think in an agile way and make everyday as a history to leave their own legacy in every part of business.” Lotus's People are: People wh ...
