Job Summary

We are seeking a highly motivated and strategic Senior Business Manager to lead and expand our consumer products business across the Middle East and European markets. This role will be responsible for driving sustainable business growth across Paper, Personal Care, and Food categories through sales, marketing, trade marketing, and business development initiatives.

The successful candidate will play a key role in developing market strategies, managing distributor performance, building brands, identifying investment opportunities, and delivering strong commercial results across assigned territories.

Key Responsibilities

Sales & Distributor Management

• Develop and execute business strategies to achieve sales, profit, and market share targets across Middle East and European markets.
• Manage and develop distributor partnerships to ensure effective market penetration and sustainable business growth.
• Monitor distributor performance and provide coaching and guidance to improve execution and sales effectiveness.
• Explore new product opportunities, channels, and customers to expand revenue streams.
• Prepare and present weekly and monthly business performance reports.

Marketing & Brand Management

• Develop marketing strategies aligned with local consumer behavior and market trends.
• Identify consumer insights and market opportunities to strengthen brand competitiveness.
• Collaborate with Product Development teams to launch new products successfully.
• Build brand awareness through effective ATL, BTL, and Integrated Marketing Communication (IMC) campaigns.
• Work cross-functionally with R&D, Packaging, Legal, Customer Marketing, and related functions to execute marketing initiatives.

Trade Marketing & Commercial Management

• Translate brand objectives into actionable promotional and trade marketing plans.
• Develop pricing strategies that align with market dynamics and competitive landscapes.
• Manage product portfolio profitability and oversee P&L performance.
• Control marketing and promotional budgets to maximize return on investment.

Business Development

• Identify business expansion opportunities, strategic partnerships, local manufacturing, OEM opportunities, and new distribution channels.
• Conduct feasibility studies and business case evaluations for new projects and investments.
• Lead end-to-end project development and present recommendations to senior management.
• Coordinate with internal and external stakeholders to ensure timely execution of growth initiatives.

Qualifications

Education

• Bachelor's Degree in Marketing, International Business, Business Administration, or related fields.

Experience

• Minimum 5-7 years of experience in Sales, Marketing, Trade Marketing, or Business Development.
• Experience in international business, export sales, or overseas market expansion is highly preferred.
• Experience managing distributors and regional business operations.

Knowledge & Skills

• Strong understanding of international trade, import-export processes, logistics, customs, and commercial operations.
• Experience in P&L management and business performance analysis.
• Knowledge of product development and manufacturing processes.
• Strong strategic thinking, negotiation, and business planning skills.
• Excellent communication and stakeholder management abilities.
• Strong leadership and project management capabilities.
• Proficiency in Microsoft Office applications.
• Excellent English communication skills; additional foreign language proficiency is an advantage.