JOB SUMMARY

This role is to lead the development and execution of marketing programs tailored to tourist membership segments. This role requires a strong focus on Customer Relationship Management (CRM) to drive member acquisition, engagement, retention, and loyalty through data-driven strategies. The ideal candidate will have experience in tourism, retail, or hospitality sectors, and a passion for delivering personalized member experiences.

ROLES AND RESPONSIBILITIES:

• Member Privilege Strategy: Design and implement innovative marketing campaigns and loyalty programs targeted at tourist members to increase engagement, repeat visits, and spend.

• CRM Campaign Management: Manage end-to-end CRM campaigns including segmentation, messaging, testing, and reporting.

• Customer Segmentation: Utilize customer data to segment the tourist member base and develop tailored communications and offers for each segment.

• Partnership Development: Collaborate with tourism boards, travel agencies, hotels, and retail partners to create exclusive benefits and experiences for members.

• Data Analysis & Reporting: Monitor and analyze campaign performance, customer behavior, and program effectiveness to optimize future marketing efforts.

• Cross-functional Coordination: Work closely with sales, digital, and operations teams to ensure cohesive execution of member privilege strategies.

• Member Experience Enhancement: Gather insights from customer feedback and behavior to continuously improve the member journey and value proposition.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, Tourism, or a related field
• 7+ years of experience in marketing, loyalty programs, or CRM within tourism, hospitality, or retail industries
• Proven experience in CRM platforms and customer segmentation techniques
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and project management skills
• Fluent in English (other languages a plus, especially those relevant to tourist demographics)
• Experience with tourist data sources and travel trends
• Familiarity with international markets and cultural sensitivity
• Creative mindset with a focus on customer-centric thinking

• 
  Experience with omnichannel marketing strategies