JOB SUMMARY

Drive the highest success and growth for ONESIAM App via member acquisition, retention and partnership

DUTIES AND RESPONSIBILITIES

• Manage planning, and implementing of loyalty strategies for ONESIAM App focusing on new member acquisition, partner acquisition, incubation, retention and member privileges
• Responsible both offline and online acquisition from any touch-points to become ONESIAM member
• Develop acquisition and retention strategy and implement plan to achieve aggressive target
• Analyze and plan strategies for new customer acquisition to use member privileges inside shopping centers such as ONESIAM Coins, Gift Cards etc
• Initiate segment campaign to increase spending and customer value with personalized or individualized offer ex. Macro to nano segment (Demographic, Behavior, Preferences, etc)
• Analyzing customer segments data and determine marketing campaigns as well as monitor and boost up customer life-time value for membership acquisition and retention purpose
• Ensure strong and long-lasting relationship and collaboration with our partners.
• Explore new partnership with initiative business models to drive ONESIAM App as a top of mind for customers

JOB SPECIFICATION

• Bachelor’s or Master’s Degree in Business Administration, Marketing, Property Management or related fields.
• More than 5 years of experience in CRM or loyalty program, partnership management, key account management, or related fields.
• Proven experience of leading a significant CRM program from acquisition to retention
• Proven experience in executing loyalty program in response to revenue benefits and business cases.
• Experience in area management or tenant service in shopping complex will be an advantage.
• Be a problem solver, able to find appropriate solution to serve stakeholders and partners.
• Analyze customers behavior by utilizing data mining to build spending at particular tenants / partners.
• Understand the business trends, customer behavior, and be able to evaluate opportunities for growth.
• Excellent in interpersonal and presentation skills, including proven skill in negotiation, and the ability to clarify and summarize issues
• Hands-on and leading by example. Can-do attitude and able to initiate and execute tough work by having collaboration from partners and stakeholders
• Excellent command in English
• Maturity with strong project management and business development skill
• Strong numerical and analytical problem-solving skill
• High level of data literacy and understanding of the customer