ESSENTIAL FUNCTIONS:

• Drive App Marketing strategy to acquire, engage, and retain users on Big C Mobile App.

• Develop and implement in-app marketing campaigns such as push notifications, in-app messages, app-exclusive promotions, and loyalty initiatives.

• Collaborate with cross-functional teams (Product, CRM, Design, Data) to improve app user experience and customer journey.

• Support on identifying short-term and long-term growth plans for app user acquisition and retention, ensuring alignment with company vision.

• Utilize customer analytics and app usage data to generate insights, identify trends, and optimize marketing activities.

• Monitor key app metrics (downloads, active users, engagement rate, retention, conversion funnel) and ensure achievement of targets.

• Prepare accurate performance reports on app marketing campaigns and recommend improvements.

• Work with internal stakeholders and external partners to drive innovation in app marketing initiatives and stay ahead of market trends.