Berli Jucker PCL (BJC)
Senior Business Manager – China
atBerli Jucker PCL (BJC)Job Description
Position: Marketing / Trade Marketing / Sales / Business Development (China Market)
Business: Food & Personal Care
Key Responsibilities
Marketing Role
- Develop and implement marketing strategies to build brand awareness in the China market
- Analyze consumer behavior, market trends, and customer needs
- Plan and execute marketing activities aligned with target consumer lifestyle
- Collaborate with New Product Development team for product launches
- Coordinate with cross-functional teams (R&D, Packaging, Legal, Research, etc.)
Trade Marketing Role
- Translate brand strategies into promotion plans and integrated marketing communications (IMC)
- Manage ATL & BTL media to drive brand awareness and sales performance
- Develop pricing strategies aligned with local market conditions
- Manage brand P&L to achieve sales, margin, and profitability targets
- Control and optimize A&P budget
Sales Role
- Oversee business operations in China market
- Manage and support distributors to achieve sales and profit targets
- Expand business through new products and channel development
- Lead and manage local sales team
- Prepare and present weekly and monthly performance reports
Business Development Role
- Identify and explore investment opportunities in China (OEM, local production, new channels)
- Conduct feasibility studies and evaluate ROI for new projects
- Collaborate with internal teams to drive business opportunities
Qualifications
- Bachelor’s Degree or higher in related fields
- Age 30 years and above
- Minimum 5–7 years of experience in International Sales, preferably in China market
Key Competencies
- Proven track record in Sales, Marketing, and Business Development (China market preferred)
- Strong understanding of China market, consumer behavior, and retail trends
- Experience in feasibility study and P&L management
- Knowledge of import-export processes
- Understanding of product development and manufacturing processes
- Strong leadership and interpersonal skills
- Excellent communication skills (both written and verbal)
- Proficiency in Chinese and English
- Proficient in Microsoft Office
- Proactive, result-driven, and able to work in a dynamic environment
Skills required
- Legal
- Research
- Business Development
- English (Excellent)
Experience required
- any or no experience
Skills optional
- Microsoft Office
Salary
- Negotiable
Job function
- Marketing / Advertising
- Sales
- Business Development
Job type
- Full-time
Company overview
Size:2000-5000 employees
Industry:Consumer Products
Location:Bangkok
Website:www.bjc.co.th/career
Founded in:1882
Ranking:4/5
Berli Jucker Public Company Limited (BJC) is one of the top 50 listed companies on SET index. We are also one of the largest and fast moving commercial conglomerates, operating with own brands and for local and international principals, in marketing, sales, manufacturing, distribution and service ...
Why join us: BJC offers great opportunity for those seeking competitive welfare and benefits, career prospects and pleasant work environment. As a highly dynamic business group with several subsidiaries in the region, at BJC we currently invite high-caliber and professional talents to join our expanding opera ...
Job location: Khlong Toei
Head office: Berli Jucker Public Company Limited, 99 Soi Rubia, Sukhumvit 42, Prakanong, Klongtoey, Bangkok 101110
Benefits
- Health Insurance
- Life Insurance
- Dental Insurance
- Five-day work week
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