Dentsu (Thailand) Co., Ltd.
CX Engagement Consultant
atDentsu (Thailand) Co., Ltd.Job Description
- Facilitate discovery & consultative growth discussions – turn loose ideas into briefs, user stories, KPIs, and mini-workstreams.
- Lead journey & experience-design workshops — map personas, current- and future-state journeys, uncover moments of truth, and translate outputs into CX roadmaps and quick-win initiatives
- Own client relationships – act as primary contact, keep senior stakeholders aligned.
- Steer engagement delivery – support and co-deliver with assigned project manager(s) to track scope, timelines, risks, and action items; run stand-ups and keep documentation current.
- Provide hands-on MarTech support – configure or troubleshoot basic tasks in tools such as Braze, GA4, Segment, or VWO etc. before escalating to specialists.
- Support business development – craft pitch decks and demos, co-present in RFPs, and help organise client round-tables, webinars, and industry events.
- Drive upsell / cross-sell – surface growth opportunities, build phasing plans and ROI logic, and assist with SOW and contract administration.
- Share knowledge & enable others – package quick-win playbooks, draft how-to guides, and mentor junior teammates on client-engagement fundamentals.
- Stay current on CX & MarTech trends – translate journey orchestration, personalisation, and analytics best practices into practical client recommendations.
Qualifications
- 3-5 years in CX/digital consulting, account strategy, customer success, or equivalent hybrid roles.
- Comfortable leading senior-stakeholder conversations in Thai & English; strong storytelling and deck-crafting skills.
- Solid grasp of experience design, journey orchestration, segmentation, A/B testing, personalisation, and analytics—enough to execute light hands-on tasks and credibly advise clients.
- Tool / Technology Familiarity (comfortable navigating at least 3–4 of the following):
- Customer engagement / marketing automation: Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer or equivalent
- CDP & tag management: Segment, Tealium, Treasure Data
- Personalisation & testing: VWO, Dynamic Yield, Optimizely
- Analytics & measurement: GA4, Adobe Analytics, Contentsquare, Mixpanel/Amplitude
- Voice-of-Customer / survey: Qualtrics
- Proven experience translating high-level asks into actionable tasks and coordinating cross-functional teams to closure.
- Commercial acumen: confident discussing budgets, phasing, ROI, and basic contract mechanics.
- Proactive, organised, and energized by fast-moving, ambiguous environments.
- Certification (or willingness to earn) in a major MarTech platform within 12 months.
- Growth & entrepreneurship mindset to drive mutual success of building new business in Thailand.
About Merkle
Merkle, a global data-driven technology-enabled experience company, and part of Dentsu, are expanding its business in Thailand specialising on Customer Experience Management (CXM). The services in Thailand encompass: CX Consulting, Commerce & Experience, Loyalty & Personalisation, CX Technology, and AI / Data Analytics.
Merkle’s Bangkok office marks its 24th in 12 APAC countries. For more information, visit
www.merkle.com
Location:
Bangkok Brand:
Dentsu Cxm Time Type:
Full time Contract Type:
PermanentExperience required
- 3 years
Salary
- Negotiable
Job function
- Consultant
Job type
- Full-time
Company overview
Size:100-500 employees
Industry:Advertising / Media
Location:Bangkok
Website:www.dentsu.co.th/
Founded in:1973
Ranking:4/5
Dentsu Thailand is a proud part of Dentsu Aegis Network –a 40,000-strong team spread across 10 network brands and 145 countries. So when you join Dentsu Thailand, you’re not just becoming part of our team, you’re becoming part of a much bigger one –full of diverse talent, ...
Why join us: EVERY SUCCESS COMES FROM GREATEST TEAM EXPLORE GREAT EXPERIENCES WITH OUR GREATEST TEAMS, BUILD A STRONG FOUNDATION FOR YOURSELF AND OUR CLIENTS.
Head office: 27th-28th floor U-Chu-Liang building, 968 Rama IV rd. Silom,Bangrak, Bangkok 10500
Benefits
- Professional development
- Five-day work week
- Learning & Development Opportunities
- Life Insurance
- Maternity leave
- Pension Fund
- Social Security
- Transport Allowance
- Travel Allowance
- Corporate Social Responsibility Initiatives
- Dental Insurance
- Flexible working hours
- Health Insurance
- Performance bonus
- Provident fund
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