ROLE & RESPONSIBILITY

• Conceptualize, develop and execute marketing & branding initiatives to achieve commercial target.
• Conduct in-depth data analysis to identify opportunities to grow Whisky product portfolio in Thailand on a regular basis.
• Formulate strategies and operation plan and execute visibilities excellence to bring brand to the next level.
• Lead and execute communication campaign online via social media and influencers by partnering with multi-agencies to ensure impact and integrated launch plan.
• Always think creatively, researching new trends to implement in content strategy.
• Oversee and plan marketing activations including events and sponsorship, ensuring consistent brand experience across online and offline platform.
• Create performance evaluation matrix, ROI analysis to ensure campaign effectiveness.
• Disciplinarily execute on brand and commercial plan including prioritize and well manage key milestones/timeline, update brand performance on a monthly basis and build actions for improvement.
• Regular market visits to maintain great relationships with business partners, collecting insights & competitor’s movements to be analyzed for trend and recommendations for future or tactical strategies.

SPECIFICATION

• Bachelor degree in business and/or marketing is appreciated. Master’s degree will be given special consideration.
• Age between 28 - 35 years old.
• Minimum 5 years of experience in sales & marketing or business consultant (alcoholic beverage brand experience is a plus).
• Fluent in communicating in Thai and English
• High command in MS Office
• Expert in social network marketing
• Initiative and flexible
• Resilient work well under pressure and agility to response under complexity
• Likes to travel around and meet new people of many different nationality
• Able to adapt to various working environments and people from different background
• Energetic, organized with result oriental mindset
• Strong communication skills
• Interpersonal skills
• Able to travel around Thailand and regular market visits at night