Key Responsibilities:

• Marketing Strategy & Planning

Develop annual, quarterly, and monthly marketing strategies and plans aligned with Paddio's business objectives.

Plan and execute marketing campaigns, promotions, and special events to increase customer traffic and brand awareness.

Set marketing goals, KPIs, and action plans, and monitor performance to ensure business targets are achieved.

• Marketing Agency Management

Manage relationships and coordinate with marketing agencies, media agencies, creative agencies, and other external vendors.

Prepare marketing briefs, define project scope, and ensure all projects are delivered on time.

Review and approve creative materials, marketing content, and campaign deliverables to ensure brand consistency and quality.

Evaluate agency performance and provide feedback to continuously improve effectiveness.

• Marketing Communications & Brand Management

Plan, review, and approve content calendars and marketing communications across both online and offline channels.

Ensure all marketing materials and communications are consistent with the company's brand identity.

Oversee marketing activities across social media, website, digital advertising, and other communication channels.

• Sales Support & Tenant Marketing

Develop and execute joint marketing campaigns and promotional activities with tenants.

Coordinate events, promotions, and customer engagement activities to enhance the overall customer experience.

• Marketing Performance & Analysis

Monitor, analyze, and evaluate the performance of marketing campaigns using key performance indicators (KPIs).

Analyze customer behavior, market trends, and competitor activities to support strategic decision-making.

• Budget Management

Prepare and manage the annual marketing budget.

Monitor marketing expenses to ensure effective budget utilization.

Evaluate the return on investment (ROI) of marketing campaigns and recommend improvements.

• Project Management

Manage multiple marketing projects and ensure timely execution according to the approved plan.

Coordinate with internal departments, external agencies, and business partners to ensure smooth project delivery.

Identify potential risks, resolve issues proactively, and ensure project objectives are successfully achieved.

Qualifications:

Bachelor's degree or higher in Marketing, Business Administration, Communications, or a related field.

At least 5–8 years of experience in marketing, with a minimum of 2–3 years in a managerial role.

Experience in Community Mall, Retail, Shopping Mall, Lifestyle Business, or Real Estate is highly preferred.

Proven experience in managing and coordinating with marketing agencies, media agencies, creative agencies, and external vendors.

Strong knowledge of Digital Marketing, Social Media, Content Marketing, and Marketing Analytics.

Strong analytical skills with the ability to interpret data and develop strategic marketing recommendations.

Excellent planning, project management, negotiation, communication, and stakeholder management skills.

Able to work independently as an individual contributor while managing multiple projects simultaneously.

Self-motivated, proactive, hands-on, and results-oriented, with the ability to drive marketing initiatives from planning through execution.