• Develop analytical frameworks to evaluate business performance across key marketing and commercial initiatives.
• Analyze complex business and marketing data to generate actionable insights that support strategic decision-making and drive business growth.
• Build and maintain business dashboards and reporting tools, enabling stakeholders to effectively monitor campaign performance and key business metrics.
• Partner with business leaders to identify growth opportunities and translate data into strategic recommendations.

Campaign Performance & ROI Optimization

• Monitor and evaluate campaign investments, promotional strategies, and seller budget utilization to maximize marketing effectiveness and business ROI.
• Identify performance gaps and recommend optimization strategies to improve campaign efficiency, budget allocation, and commercial outcomes.
• Deliver regular business performance reviews, campaign forecasting, ROI analysis, and executive-ready recommendations to key stakeholders.
• Support major platform campaigns by providing performance tracking, business insights, and strategic recommendations throughout the campaign lifecycle.

Cross-Functional Strategy & Business Partnership

• Partner closely with Data Science and Analytics teams to design and improve automated reporting solutions and performance measurement frameworks.
• Collaborate with Campaign, Marketing, Category, Commercial, Creator Operations, and Product teams to identify business opportunities and optimize future marketing initiatives.
• Serve as a strategic business partner by providing analytical support and influencing cross-functional decision-making through data-driven insights.
• Drive continuous improvements in business performance through strong collaboration across local and regional teams.

Team Leadership & Strategic Project Management

• Lead and develop a team of strategy and business analytics professionals, fostering a culture of curiosity, ownership, collaboration, and continuous learning.
• Set team priorities and provide strategic direction based on business objectives, growth opportunities, and organizational priorities.
• Drive cross-functional strategic initiatives while ensuring alignment across stakeholders and effective execution of key business projects.
• Promote knowledge sharing, analytical excellence, and best practices to improve overall business outcomes.

Minimum Qualifications:

• Bachelor's degree or above in Business, Economics, Marketing, Statistics, Data Analytics, or a related field.
• 4+ years of experience in business strategy, commercial strategy, business analytics, management consulting, marketing strategy, or related functions.
• Strong analytical skills with advanced proficiency in Microsoft Excel for handling large and complex datasets.
• Experience using business intelligence and data visualization tools such as SQL, Python, R, Tableau, or similar analytical platforms.
• Strong problem-solving, stakeholder management, and project management capabilities with the ability to influence cross-functional teams.
• Excellent communication skills with the ability to present data-driven insights to senior stakeholders.

Preferred Qualifications:

• Experience in e-commerce, digital platforms, marketplaces, technology, consulting, or high-growth internet companies.
• Experience supporting large scale marketing campaigns, growth initiatives, or commercial strategy projects.
• Familiarity with dashboard development, business intelligence reporting, and performance measurement frameworks.
• Ability to balance strategic thinking with hands-on execution in a fast-paced and dynamic environment.