Agency Partner Lead - Independent Agency - Thailand

atTikTok Technologies Co., Ltd.
Responsibilities


About the Team The Southeast Asia (SEA) Business team within Global Business Solutions partners with leading agencies and market players to accelerate user growth and marketing success. We achieve this by delivering tailored strategies, advanced measurement solutions, ad tech integrations, and innovative platform offerings.


As Thailand Agency Partner Lead – Independent Agency, you will drive the growth of our independent agency and cross-border agency business. You will lead acquisition and scaling initiatives, serve as a trusted advisor to agency and brand partners, and align local execution with global strategy to unlock measurable business outcomes. Responsibilities

  • Define and execute strategies to expand TikTok’s share of revenue and partnership opportunities with independent agencies in Thailand and cross-border markets.
  • Build and strengthen C-level relationships within agency networks, positioning TikTok as a priority partner.
  • Develop and manage agency account plans in partnership with agency teams to drive investment and deliver business KPIs.
  • Lead cross-functional collaboration with product, operations, and strategy teams to deliver scalable and innovative solutions.
  • Design annual and quarterly business plans, synthesizing market insights, agency analysis, and industry trends to guide growth strategy.
  • Influence agency executives and day-to-day stakeholders to drive alignment and deliver on partnership goals.
  • Champion performance, branding, commerce, and retargeting solutions to help agencies leverage TikTok’s ad tech ecosystem and creative capabilities.
  • Provide accurate forecasting, business analysis, and reporting to support planning and performance tracking.
  • Craft compelling sales narratives and case studies that highlight TikTok’s value proposition and market leadership.
  • Execute both scaled engagement programs and targeted initiatives to deepen agency partnerships.
  • Consistently achieve and exceed sales and growth targets for self and team.
  • Anticipate market trends, identify new opportunities, and build business cases to influence product roadmaps and commercial strategies.
Qualifications


Minimum Qualifications

  • Fluency in English and Thai (written and spoken).
  • 5+ years of experience in ad tech sales, digital media, or strategy roles, with strong exposure to agency partnerships.
  • Proven success managing independent agencies and advertisers with complex scaling challenges.
  • Strong knowledge of digital media platforms, ad tech ecosystems, and measurement methodologies for branding and performance campaigns with a track record of consistently meeting or exceeding sales and revenue targets.
  • Experience leading cross-functional initiatives and people management in fast-paced environments.
  • Exceptional presentation, communication, and stakeholder management skills.
  • Analytical mindset with the ability to translate insights into business impact.


Preferred Qualifications

  • Established relationships with agency and brand leadership in Thailand and across SEA.
  • Strong expertise in driving both brand and performance outcomes through integrated media and creative solutions.
  • Proficiency in Mandarin is a big plus, to manage Chinese based clients/partner
  • Experience in e-commerce and commerce-driven media strategies.
  • Proficiency in SQL, Power BI, Tableau, or other data visualization/analysis tools.
  • Skilled storyteller with the ability to inspire partners and communicate complex solutions simply.
  • Self-starter with a growth mindset, resilience, and a strong ambition to build within TikTok and ByteDance.
Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Sales
  • Marketing / Advertising
  • Business Development
Job type
  • Full-time

Company overview

Size:500-1000 employees
Industry:Advertising / Media
Location:Bangkok
Website:careers.tiktok.com
Founded in:2016
Ranking:4/5

TikTok Technologies Ltd. is a global technology company known for its popular short-form video platform, TikTok. With a mission to inspire creativity and bring joy, TikTok connects millions of people worldwide through an innovative and engaging platform. The company, a subsidiary ...

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Why join us:

Why Join Us At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and emb ...

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Head office: 1 อาคารพาร์ค สีลม ชั้น 8 ยูนิต 801-808 ถนนคอนแวนต์ แขวงสีลม เขตบางรัก กรุงเทพมหานคร 10500
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