SCG
Marketing and Branding (Customer Management Strategy) - CPAC
atSCGLocation : กรุงเทพมหานคร, ประเทศไทย
Business : SCG Cement and Green Solutions Business
Job Description
บริษัทสังกัด - หน่วยธุรกิจ: บริษัท ผลิตภัณฑ์และวัตถุก่อสร้าง จำกัด - SCG Cement and Green Solutions Business
หมายเลขคำขอ: 22918
ประเภทการจ้างงาน: Permanent
ฟังก์ชั่นงาน: งานการตลาด
หน้าที่ความรับผิดชอบ:
- Customer classification
- Customer engagement monitoring and strategy
- Implementation in CRM platforms
- Collaborate with Distribution & Retail, Marketing, Marcom Team
- Customer strategy and engagement strategy formulation
- Customer activity & loyalty program for B2B & B2C
- Customer engagement management (Retention monitoring, Presale transactions and feedback analysis from VOC collaborating with other teams to shape better customer experience and Reward network management)
- Redesign proCEMs and design convenience system with customer data management and partner’s team
คุณสมบัติ:
- Bachelor's degree or higher in Marketing, Business, Economics, Finance, and digital marketing and related fields (Achieved a minimum GPA of 2.70 for Undergraduate and 3.30 for Post-graduate studies)
- Good communication in both spoken and written English (required TOEIC at least 550)
- 0-7 years of experience in B2C business, retail business, B2B2C marketing, business strategy field, marketing strategy and execution field.
- Proficiency in business and data analytics tools such as Excel, with the ability to analyze complex datasets and derive actionable insights.
- Proficiency in analyzing statistical data includes the ability to convert qualitative data (non-numerical, descriptive data) into quantitative data (numerical data)
- Having marketing knowledge and able to understand customers pain & gain, analyze business gap, initiate strategy, create marketing content and campaign
- Able to integrate customer data, understand customer behavior through primary and secondary data and able to see business gaps to finally create B2B, B2B2C & B2C campaigns
ติดต่อ: Wirakarn มัดหมี่ Karwichai
อีเมล์: [email protected]
โทรศัพท์:
SCG Cement and Green Solutions Business
Experience required
- 7 years
Salary
- Negotiable
Job function
- Marketing / Advertising
- Strategy / Planning
Job type
- Full-time
Company overview
Size:50000 employees
Industry:Chemical / Plastic / Paper
Location:Bangkok
Website:career.scg.com
Founded in:1913
Ranking:4/5
“Passion for Better”
SCG, a leading conglomerate in ASEAN and entering its 111th year of stable growth, recognizes the importance of responsible business practices. It is elevating its operations by integrating sustainable development strategies in line with the United Natio ...
Why join us: เพราะว่าหัวใจของวัฒนธรรมองค์กร คือ คนเอสซีจี หรือ SCG People ที่ยึดมั่นและปฏิบัติตามอุดมการณ์ 4 และเป็นคน Open & Challenge เพื่อเป็นการสร้างชื่อเสียง ขององค์กรให้เป็นที่ยอมรับในภูมิภาคอาเซียน ในฐานะองค์กรแห่งนวัตกรรมที่น่าร่วมงานด้วยและเป็นแบบอย่างด้านบรรษัทภิบาล และการพัฒนาอย่างยั่งยืนตามวิส ...
Head office: 1 Siam Cement Road, Bangsue, Bangkok 10800 Thailand
Benefits
- Life Insurance
- Five-day work week
- Flexible working hours
- Health Insurance
- Transport Allowance
- Performance bonus
- Dental Insurance
- Provident fund
- Professional development
- Education Allowance
- Accident Insurance
- Gym membership
- Learning & Development Opportunities
- Maternity leave
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