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Brand Management & Strategy - Bangsue-based, SCGP
atSCGBrand Management & Strategy - Bangsue-based, SCGP
Location : Bangkok, Bangkok, Thailand
Business : SCGP
Job Description
Domicile Company - BU: SCG Packaging Public Company Limited (SCGP) - SCGP
Requisition ID: Y63R663V
Job Function: Branding & Communication
Job Summary
Support the development and execution of SCGP's brand strategy across Thailand and regional markets. This role focuses on corporate and product brand communication, stakeholder engagement, and consistent brand governance to strengthen brand awareness and perception.
Job Description
- Execute SCGP brand strategy in line with defined objectives across Thailand and target international markets
- Ensure correct and consistent use of SCGP brand identity across all media and communication materials in accordance with CI guidelines
- Develop and manage brand communication initiatives through creative and integrated communication channels to enhance brand awareness among target audiences
- Plan, manage, and optimize communication channels to ensure effectiveness and alignment with brand strategy
- Build and maintain strong relationships with internal and external stakeholders, including government agencies, communities, media, and opinion leaders
- Support corporate communication and brand reputation management, including monitoring, advisory, and response in crisis situations
Qualifications
- Bachelors or Masters degree in Communication Arts, Business Administration, Marketing, Liberal Arts, or related fields (Bachelor GPA > 2.70, Master GPA > 3.30)
- 1-3 year of working experience in corporate communication, brand communication, or branding-related roles
- Knowledge of brand strategy, corporate branding, and integrated marketing communication
- Basic understanding of brand identity management, CI guidelines, and communication channels
- Strong communication, coordination, and stakeholder management skills with the ability to work under pressure
- Good command of English (TOEIC Score > 550)
- Willing to work onsite at SCG Packaging PCL (Bang Sue, Bangkok)
Contact: Pupat (Mac)
Email: [email protected]
Experience required
- 3 years
Salary
- Negotiable
Job function
- Product / Brand Management
- Public Relations (PR)
- Marketing / Advertising
Job type
- Full-time
Company overview
Size:50000 employees
Industry:Chemical / Plastic / Paper
Location:Bangkok
Website:career.scg.com
Founded in:1913
Ranking:4/5
“Passion for Better”
SCG, a leading conglomerate in ASEAN and entering its 111th year of stable growth, recognizes the importance of responsible business practices. It is elevating its operations by integrating sustainable development strategies in line with the United Natio ...
Why join us: เพราะว่าหัวใจของวัฒนธรรมองค์กร คือ คนเอสซีจี หรือ SCG People ที่ยึดมั่นและปฏิบัติตามอุดมการณ์ 4 และเป็นคน Open & Challenge เพื่อเป็นการสร้างชื่อเสียง ขององค์กรให้เป็นที่ยอมรับในภูมิภาคอาเซียน ในฐานะองค์กรแห่งนวัตกรรมที่น่าร่วมงานด้วยและเป็นแบบอย่างด้านบรรษัทภิบาล และการพัฒนาอย่างยั่งยืนตามวิส ...
Head office: 1 Siam Cement Road, Bangsue, Bangkok 10800 Thailand
Benefits
- Life Insurance
- Five-day work week
- Flexible working hours
- Health Insurance
- Transport Allowance
- Performance bonus
- Dental Insurance
- Provident fund
- Professional development
- Education Allowance
- Accident Insurance
- Gym membership
- Learning & Development Opportunities
- Maternity leave
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