Who We Are Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature. About your role As Vice President, Channel Strategy & Planning, you will define and lead the strategic channel growth agenda across Asia. This role is accountable for developing channel frameworks, planning methodologies, and execution governance that enable Business Units (BUs) to deliver sustainable growth and profitability. You will act as a key integrator across Sales, Marketing, Finance, and Supply Chain, translating corporate strategy into actionable channel and customer plans through insights-led planning, segmentation, and investment prioritisation. This role will be based in Bangkok, Thailand. What You'll Do Channel Segmentation & Prioritisation Define and implement structured channel segmentation frameworks based on growth potential, shopper behaviour, and strategic importance Leverage data and insights to identify channel dynamics, purchase drivers, and growth opportunities Partner with RGM, RTM, and BU channel leaders to develop differentiated channel strategies Establish prioritisation frameworks to optimise resource allocation and maximise ROI Channel Strategy & Planning Develop and deploy regional playbooks for Traditional Trade (TT) and Modern Trade (MT) channels Lead integrated annual planning (MTP & AOP), ensuring alignment across Sales, Marketing, and Customer teams Establish structured frameworks for situation assessments, trend analysis, and opportunity identification Drive joint business planning with customers through clear tools, templates, and governance Contribute commercial inputs into innovation pipelines and ensure strong business cases aligned with channel strategies Define performance scorecards and governance mechanisms to track execution and outcomes Shopper Marketing & Perfect Outlet Programme Develop shopper marketing strategies leveraging channel and customer insights across TT and MT Establish frameworks for the Perfect Store / Perfect Outlet Programme Define channel-specific Picture of Success (PoS) and execution standards Translate PoS into measurable KPIs (distribution, visibility, pricing, execution quality) Integrate execution frameworks into CRM/SFA tools and field routines Enable capability building through training, playbooks, and incentive alignment Performance Tracking & Continuous Improvement Define KPIs and dashboards to monitor channel performance across revenue, share, profitability, and execution Establish real-time tracking systems in partnership with BU teams and IT Identify performance gaps and root causes, and lead corrective actions Implement structured governance and review cadences to drive continuous improvement What's in it for you Opportunity to shape the regional commercial excellence agenda across Asia High visibility role partnering with senior leadership across multiple markets Drive impactful transformation through data-driven decision making and channel innovation Be part of a purpose-driven organisation committed to sustainable growth What You need to be successful Experience & Qualifications Solid experience in FMCG or beverage industry Proven track record in multi-channel strategy, commercial planning, or sales transformation Experience working across regional or international markets Bachelor's degree in Business, Marketing, or a related field Core Capabilities Strong strategic and commercial acumen with experience in channel segmentation and investment frameworks Expertise in joint business planning, category growth, and Perfect Store programmes Highly analytical with experience in KPI design, dashboards, and performance tracking Strong stakeholder management with the ability to influence cross-functional teams Familiarity with planning systems, CRM/SFA tools, and analytics platforms (e.g., Power BI, Nielsen, IRI) Our DEI Commitment At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic. Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.