Shopee (Thailand) Co., Ltd.
Senior Ads Management
atShopee (Thailand) Co., Ltd.Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
About the Team:
Job Description:
- Multi-Channel Management: Lead the planning, execution, and optimization of paid media campaigns across various platforms (including, but not limited to, Google, Meta, TikTok, and third-party platforms).
- Performance Analysis: Build and maintain comprehensive reports to track full-funnel KPIs such as CPC, CPS, CPO, and MAU, DAU, ROI, LTV growth.
- Data-Driven Optimization: Identify performance gaps and recommend actionable strategies to improve efficiency and ROI across different initiatives.
- Regional Collaboration: Coordinate daily campaign operations with the regional team to ensure local execution aligns with regional best practices.
- Creative Strategy: Prepare data-backed creative briefs and collaborate with design teams to produce high-performing assets for various digital touchpoints.
- Growth Experiments: Lead and/or support "special projects," pilot tests, and experimental optimization tactics to stay ahead of market trends.
Requirements:
- Bachelor’s degree in Marketing, Business, Economics, or related field.
- 4–6 years of experience in digital marketing, user acquisition, or performance marketing.
- Broad Platform Expertise: Hands-on experience with a variety of tools such as Google Ads, TikTok Ads, Facebook Ads Manager, Apple Search Ads, and mobile attribution tracking.
- Deep understanding of user acquisition, retargeting, and search campaign management.
- Strong skills in data interpretation and proficiency in Excel or Google Sheets for deep-dive performance analysis.
- Excellent collaboration skills in both Thai and English, with the ability to bridge communication between local and regional stakeholders.
- Highly organized and detail-oriented, with the ability to manage multiple projects and pivot between different marketing initiatives simultaneously.
Skills required
- Google Ads
- Excel
- English (Fair)
Experience required
- 4 years
Salary
- Negotiable
Job function
- Marketing / Advertising
- Analyst
Job type
- Full-time
Company overview
Shopee makes online shopping easy, secure and fuss-free. Shopee is a mobile focused modern marketplace where everyone can browse, shop and sell products of all kinds anytime and anywhere. Shopee is tailored for Southeast-Asian markets, combining the easiness of consumer driven ma ...
Why join us: Shopee is rapidly online shopping tech company in Thailand and other South East Asian markets. We do innovate on many fronts in online shopping, providing an unique opportunity to learn about ecommerce technologies and trends. We have a multinational and dynamic workplace with gr ...
Benefits
- Professional development
- Dental Insurance
- Five-day work week
- Flexible working hours
- Life Insurance
- Health Insurance
- Maternity leave
- Social Security
- Performance bonus
- Provident fund
- Learning & Development Opportunities
