Shopee (Thailand) Co., Ltd.
Marketing Livestream Management (Shopee)
atShopee (Thailand) Co., Ltd.Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
About the Team:
Job Description:
- Identification & Acquisition
- Market Mapping: Proactively identify and scout potential Superstar Creators (livestreamers) from both internal and external platforms who possess significant audience reach, engagement, and commercial potential.
- Pitch & Onboarding: Develop compelling value propositions and negotiate terms to successfully acquire high-value creators, integrating them seamlessly into the Shopee Live ecosystem.
- Creator Management & Relationship Engineering
- Strategic Planning: Develop and execute tailored growth strategies, content calendars, and monetization plans for each assigned Superstar Creator.
- Relationship Management: Serve as the primary point of contact, building strong, long-term, and trust-based relationships to ensure high creator satisfaction and retention.
- Performance Grooming: Provide ongoing consultation and training on best practices for content creation, engagement techniques, product selection, and conversion optimization to continually groom creators for higher GMV.
- Operational Support: Coordinate internally with marketing, product, and operations teams to secure exclusive resources, features, and campaigns for Superstar Creators.
- Live Session & Day-to-Day Oversight
- Mandatory Session Presence: Must be physically or virtually present for all Superstar Creator livestream sessions on Shopee Live.
- Real-time Monitoring & Support: Actively monitor live sessions for performance, audience feedback, technical issues, and adherence to platform guidelines.
- Immediate Troubleshooting: Act as the first line of defense to troubleshoot and resolve any operational, technical, or content-related issues in real-time to maintain stream quality and continuity.
- "Take Care" Function: Proactively address immediate needs or concerns of the creators during their crucial live broadcasts, ensuring they can focus solely on performance.
- Campaign & D-Day Success
- High-Stakes Coordination: Lead the planning and execution of creators' presence during major promotional events ("D-Days," e.g., 9.9, 11.11, etc.), including exclusive deals, product launches, and collaborative content.
- Post-Mortem Analysis: Conduct deep-dive performance reviews post-session and post-campaign, translating data into actionable insights for continuous improvement.
Requirements:
- Exceptional Relationship Management: Proven ability to build rapport, influence, and manage high-stakes relationships with high-profile individuals/talent.
- Problem-Solving & Agility: Strong ability to remain calm and troubleshoot under pressure, especially during live broadcast scenarios.
- Negotiation & Communication: Excellent verbal and written communication skills with the ability to articulate complex strategies clearly and persuasively.
- Proactivity & Ownership: A high degree of self-motivation, taking full ownership of creators' success and the associated GMV target.
- Team Collaboration: Ability to work effectively with cross-functional internal teams (Marketing, Tech, Operations) to deliver a seamless experience for creators.
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Marketing / Advertising
- Business Development
Job type
- Full-time
Company overview
Shopee makes online shopping easy, secure and fuss-free. Shopee is a mobile focused modern marketplace where everyone can browse, shop and sell products of all kinds anytime and anywhere. Shopee is tailored for Southeast-Asian markets, combining the easiness of consumer driven ma ...
Why join us: Shopee is rapidly online shopping tech company in Thailand and other South East Asian markets. We do innovate on many fronts in online shopping, providing an unique opportunity to learn about ecommerce technologies and trends. We have a multinational and dynamic workplace with gr ...
Benefits
- Professional development
- Dental Insurance
- Five-day work week
- Flexible working hours
- Life Insurance
- Health Insurance
- Maternity leave
- Social Security
- Performance bonus
- Provident fund
- Learning & Development Opportunities
