KOL Management Projects (Shopee)

atShopee (Thailand) Co., Ltd.
Department Marketing
LevelEntry Level
LocationBangkok

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.


About the Team:
KOL Management Initiatives team is responsible for managing key programs and growth initiatives of the Shopee Affiliate program, focusing on enhancing Affiliate partners performance across all funnels. The team consists of 2 sub-teams including Creator Feature & Fundamental and Creator Program teams.

This role is part of the Creator Program team – responsible for managing programs and campaigns that drive growth for both creators and participating brands. The role involves designing program mechanics, planning GTM strategies, executing program rollouts, and monitoring performance to drive improvement.

Job Description:
  • Develop and design program GTM and mechanics, including creating program creatives and communication materials.
  • E2E campaign management. Plan and execute program launches, manage project timeline, ensuring clear and effective communication with Key Account Managers, Creators and Brand partners.
  • Collaborate closely with cross-functional teams such as Key Account Managers, Marketing, Business Intelligence, Business Development, and others to ensure smooth coordination and project execution.
  • Monitor program performance, identify key challenges, and proactively develop contingency plans to address issues.
  • Conduct data analysis to gain insights into campaign mechanics/incentives improvement, creator behavior and challenges, and identify new growth opportunities.
  • Responsible for affiliate product testing, roll-out, and reporting on adoption and improvements.

Requirements:
  • 2 years+ of experience, preferably in Marketing or Business Development.
  • Strong business acumen and critical thinking skills. Comfortable working with numbers and performing data-driven analysis.
  • Detail-oriented, logical thinker, and capable of managing large data sets with precision.
  • Proficient in both Thai and English, with effective communication skills.
  • Demonstrates a growth mindset, takes ownership of projects, team player, organized, and results-oriented.
  • Able to work in fast-paced and dynamic environment
Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Business Development
  • Strategy / Planning
Job type
  • Full-time

Company overview

Size:2000-5000 employees
Industry:Information Technology
Location:Bangkok
Website:careers.shopee.co.th
Founded in:2015
Ranking:4.5/5

Shopee makes online shopping easy, secure and fuss-free. Shopee is a mobile focused modern marketplace where everyone can browse, shop and sell products of all kinds anytime and anywhere. Shopee is tailored for Southeast-Asian markets, combining the easiness of consumer driven ma ...

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Why join us:

Shopee is rapidly online shopping tech company in Thailand and other South East Asian markets. We do innovate on many fronts in online shopping, providing an unique opportunity to learn about ecommerce technologies and trends. We have a multinational and dynamic workplace with gr ...

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Head office: Shopee
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Benefits

  • Professional development
  • Dental Insurance
  • Five-day work week
  • Flexible working hours
  • Life Insurance
  • Health Insurance
  • Maternity leave
  • Social Security
  • Performance bonus
  • Provident fund
  • Learning & Development Opportunities
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