Brand Marketing (Shopee)
atShopee (Thailand) Co., Ltd.Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
About the Team:
Job Description:
- Assist in the execution of ATL and BTL brand campaigns across platforms, including digital, social media, in-app, and offline channels
- Coordinate the campaign rollout plans and timelines with internal stakeholders (e.g., production, campaign, and media teams)
- Develop campaign messaging and creative briefs that align with the overall brand strategy
- Work with internal teams and media partners to review assets and ensure quality and brand consistency
- Able to turn ideas into a clear, visually engaging presentation
- Track campaign performance and compile reports or post-campaign summaries
- Monitor market trends, competitor activities, and brand sentiment to provide insights for ongoing communication strategies
- Execute communication plans and align with cross-functional teams to ensure consistent messaging and synchronized timelines
Requirements:
- Bachelor’s degree or higher in Marketing, Communication Arts, Liberal Arts, or a related field
- 1-2 years of experience in marketing, communications, or campaign execution (experience from internships or agencies in the creative or media planning industry is a plus)
- Strong attention to detail with the ability to manage timelines and multiple tasks effectively (experience in project coordination or PMO is a plus)
- Basic understanding of branding principles and marketing channels (i.e. ATL, BTL, digital media, social media)
- Team player with good communication skills and the ability to adapt quickly in a fast-paced environment
- Proficient in Google Workspace; familiarity with creative or design tools is a plus
- Creative mindset with an interest in exploring social media trends and generating fresh campaign ideas
- Curious and up-to-date with the latest marketing and digital trends
Experience required
- 1 years
Salary
- Negotiable
Job function
- Marketing / Advertising
- Product / Brand Management
Job type
- Full-time
Company overview
Shopee makes online shopping easy, secure and fuss-free. Shopee is a mobile focused modern marketplace where everyone can browse, shop and sell products of all kinds anytime and anywhere. Shopee is tailored for Southeast-Asian markets, combining the easiness of consumer driven ma ...
Why join us: Shopee is rapidly online shopping tech company in Thailand and other South East Asian markets. We do innovate on many fronts in online shopping, providing an unique opportunity to learn about ecommerce technologies and trends. We have a multinational and dynamic workplace with gr ...
Benefits
- Professional development
- Dental Insurance
- Five-day work week
- Flexible working hours
- Life Insurance
- Health Insurance
- Maternity leave
- Social Security
- Performance bonus
- Provident fund
- Learning & Development Opportunities

