Responsibilities

• Take ownership of all acquisition channel to plan, develop, set up, monitor, track, report and analyze media campaigns
• Responsible for media campaign performance with a focus on Google AdWords, Facebook, YouTube, LINE and any related media channels
• Responsible for end-to-end data tracking, performance monitor and performance analysis
• Identify key success factors on all media channels and provided insightful optimization plan to maximize traffic and engagement to increase media effectiveness for integrated media campaigns to serve corporate business goals
• Coordinate the creation of marketing campaign with marketing team to select the appropriate media and channels across different media platforms
• Analyze data with a focus on Google Analytics to evaluate end-to-end customer touch points
• Real-time, daily, and weekly acquisition performance reporting

Qualifications

• Bachelor’s or Master’s degree in marketing or any related field
• Experience: Minimum 3 to 5 years direct experiences in digital media marketing
• Proven working experience in managing and executing SEO, SEM, Google AdWords 
• Excellent knowledge of Social Media which includes Facebook, Instagram, YouTube, Linkedin, LINE, and TikTok 
• Excellent knowledge of media tracking and analytics tools for website and application i.e. Google Analytics
• Excellent knowledge of Data Visualization is a plus
• High-level thinkers with analytical abilities and experiences in optimizing landing pages and user funnels
• Good command of spoken and written English
• Ability to work in a fast-paced, deadline driven, cross-functional team with a positive attitude and willingness to learn
• Ability to work independently and collaboratively
• Good Knowledge of finance or investment is required