Job Overview

The Technical Director – Live Streaming Production is responsible for leading the overall technical strategy, execution, and optimization of live streaming operations across social commerce platforms, particularly TikTok Live.

This role oversees end-to-end live production infrastructure, ensuring high-quality, stable, and scalable live streaming performance. The position plays a critical role in driving production excellence, minimizing technical risks, and enabling business growth through efficient and innovative live production systems.

The ideal candidate is a strong technical leader with hands-on expertise in live production, capable of managing teams, improving systems, and delivering high-performance outcomes in a fast-paced environment.

Key Responsibilities

• Live Production Technical Leadership

Lead and oversee all technical aspects of live streaming production across multiple studios and platforms

Ensure consistent delivery of high-quality live sessions with minimal downtime or disruption

Define and implement technical standards, best practices, and quality control processes

• System & Infrastructure Management

Design, implement, and maintain live streaming infrastructure, including cameras, audio systems, lighting, and streaming software

Ensure system scalability to support increasing live volume and business growth

Optimize streaming stability (e.g., latency, bitrate, connectivity) across all operations

• Live Operations Oversight

Oversee real-time live operations and ensure rapid troubleshooting of technical issues

Establish pre-live testing protocols and operational checklists

Monitor performance metrics and continuously improve live production efficiency

• Team Leadership & Development

Lead, manage, and develop the live production technical team

Set performance expectations, provide coaching, and build technical capabilities within the team

Ensure proper staffing, scheduling, and workload management across studios

• Process Improvement & Innovation

Identify opportunities to improve workflows, automation, and production efficiency

Evaluate and implement new tools, technologies, and systems to enhance live production capabilities

Drive innovation in live streaming formats and technical execution

• Cross-Functional Collaboration

Collaborate with Creative, Content, Account, and Marketing teams to support campaign execution

Align technical capabilities with business and creative requirements

Support large-scale campaigns, special events, and high-impact live productions

• Performance Monitoring & Reporting

Track and analyze technical performance metrics (e.g., uptime, error rate, stream quality)

Provide regular reports and insights to management

Ensure continuous improvement based on data and operational feedback

Qualifications

Education & Experience

Bachelor's degree in Media Production, Broadcasting, Engineering, IT, or related field (or equivalent experience)

Minimum 5–8 years of experience in live production, broadcasting, or streaming operations

At least 2–3 years of experience in a leadership or managerial role

Technical Skills

Strong expertise in live streaming tools (e.g., OBS, TikTok Live Studio, streaming encoders)

Deep understanding of camera systems, lighting, audio, and broadcast workflows

Knowledge of networking fundamentals (bandwidth, latency, streaming protocols)

Experience managing multi-studio or high-volume live operations

Leadership & Core Competencies

Strong leadership and team management skills

Excellent problem-solving and decision-making abilities under pressure

Strong organizational and project management skills

Ability to communicate technical concepts clearly to non-technical stakeholders

High attention to detail and commitment to quality

Additional Requirements

Experience in social commerce, digital media, or fast-paced production environments is highly preferred

Flexibility to support live operations outside standard working hours if required

Strong sense of ownership, accountability, and continuous improvement