About OUTLIER

OUTLIER is a transformation company that builds and operates end-to-end commercial systems spanning data, technology, marketing, and operations.

We work with leading brands to implement platforms such as CDPs, eCommerce, AI solutions, and digital infrastructure and extend these capabilities into full-scale marketing and growth execution.

Our focus is simple: turn systems into revenue, and marketing into a scalable growth engine.

About the Role

We are looking for a Marketing Manager who will play a key role in building and scaling our marketing capability, while driving growth from existing clients.

This is not a traditional marketing role.

You will operate across:

• On-ground activation (events, retail, offline)

• Digital marketing and performance

• Platform & commerce marketing (KOL, content, live, short video)

• Client growth and commercial expansion

You will be responsible for turning marketing into a revenue-driving engine, not just campaign execution.

What You'll Own

• Build & Lead the Marketing Function

• Build and scale a high-performing marketing team (internal + external)

• Define structure, roles, and workflows across offline, digital, and platform marketing

• Establish standards for execution quality, speed, and performance

• Develop capabilities aligned with business and revenue growth

• Grow Marketing Business from Clients

• Identify opportunities to extend current transformation projects into marketing engagements

• Work closely with internal teams to translate client needs into actionable marketing initiatives

• Support client discussions and proposals for marketing execution

• Drive long-term client value through continuous engagement

• Integrated Campaign Leadership (Offline + Online + Platform)

• Plan and execute end-to-end campaigns across:

• On-ground activations (events, roadshows, retail)

• Digital channels (ads, content, CRM, LINE)

• Platform-related marketing (KOL, live, short video, traffic driving to eCommerce campaigns)

• Ensure seamless integration across all touchpoints

• Maintain consistency in messaging, branding, and customer journey

• Digital Marketing & Performance

• Oversee digital channels both organic and paid including Meta, Google, TikTok, and LINE OA

• Work with teams to develop high-performing creatives and content

• Monitor key performance metrics and continuously optimize campaigns

• Apply data-driven thinking to improve efficiency and results

• Platform & Commerce Marketing (Content, KOL & Live)

• Support marketing initiatives on commerce platforms (Shopee, Lazada, TikTok Shop, etc.) in collaboration with internal or client-side teams

• Drive traffic and engagement into platform campaigns through marketing activities

• Plan and execute KOL/influencer campaigns, live commerce, and short video content

• Develop clear KOL and content briefs aligned with campaign objectives

• Coordinate with creators, influencers, and production teams to deliver high-performing content

• Ensure platform-related marketing is integrated with broader campaign strategy

• Monitor and optimize performance of content, KOL, and live initiatives

• Campaign Operations & Execution Excellence

• Own full campaign lifecycle: planning
• execution
• reporting
• optimization

• Manage timelines, budgets, and cross-functional coordination

• Ensure high-quality, efficient, and scalable delivery

• Partner & Stakeholder Management

• Collaborate with internal teams (Transformation, Operation) to deliver integrated solutions

• Manage external partners, agencies, and vendors

• Align stakeholders around campaign goals and business outcomes

What We're Looking For

Experience

• 5 years ++ of experience in integrated marketing, agency, consulting, business development, or client-facing marketing roles.

• Proven experience owning campaigns or client engagements from strategy and proposal development through execution and performance reporting.

• Experience preparing and presenting proposals, campaign plans, budgets, and commercial recommendations to clients or senior stakeholders.

• Experience in agency, consulting, or other fast-paced, project-based environments is strongly preferred.

• Demonstrated experience managing internal teams, external partners, agencies, or vendors.

Skills

• Strong strategic thinking with the ability to translate business objectives into integrated marketing and commercial plans.

• Strong presentation, storytelling, pitching, and stakeholder-influencing skills.

• Commercial capability in budgeting, cost estimation, pricing, scope development, and margin awareness.

• Strong project management skills with the ability to lead multiple workstreams in a fast-paced environment.

• Strong capability in digital and performance marketing, plus demonstrated experience in at least one of the following areas:

• On-ground activation and event execution

• Platform, commerce, KOL, live, and short-video marketing

• Ability to use data and performance insights to make strategic and commercial decisions.

Mindset

• Comfortable operating in a fast-paced, evolving environment with changing priorities and incomplete information.

• Commercial and entrepreneurial - able to identify opportunities, shape solutions, and turn ideas into viable client engagements.

• Hands-on and execution-driven - able to move quickly between strategy, client presentations, planning, and delivery.

• High ownership - Accountable for client outcomes, commercial performance, and execution quality, not just assigned tasks.

• Structured under pressure - Able to prioritize, make decisions, and keep multiple stakeholders aligned.

Why This Role is Different

• You will help build a marketing function, not just join one

• You will work across offline, online, and platform - end-to-end

• You will contribute to growing revenue from existing clients

• You will operate at the intersection of marketing, technology, and business

Why Join OUTLIER

• Work on high-impact projects across leading brands

• Be part of a team combining marketing, data, and technology

• High ownership, fast growth, and real business exposure