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Digital Marketing Strategist
atMinto (Thailand) Co., Ltd.We are looking for customer insight oriented marketing strategist who has good understanding in research and analysis of customer insights to build the communication strategy for brands. The agency is currently focusing on Mascot Marketing that allow brands to communicate to consumers through mascot character we develop for the clients. Your main responsibility will be research, analysis, build strategic communication plans for our clients to visualize how the client can utlize mascot characters in their marcom.
Job Scope
- Develop unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
- Execute projects to be high quality, on time and cost-effective/on budget
- Foster timeline development and monitor progress, ensuring deadlines are met
- Manage overall project scope and ensure staffing assumptions adhere to budget
- Develop strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
- Manage client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays
- Work with project managers to ensure team is aligned to client requirements
- Proactively keep abreast of assigned clients' marketing and media plans, and provide technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
- Write communications briefs, ensuring that creative and media are effectively integrated
- Manage research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior
- Develop a total understanding of online target audience and mindset modes
- Review statements and estimates of work prior to client review
- Provide campaign performance reporting and analysis to clients
- Ensure accountability is established during the project planning process
Qualification
- Two to four years of full-time experience in digital marketing or advertising (digital experience required)
- Superior communication skills, both internal and client-facing
- Strong relationship management, organizational and project management skills
- Ability to identify opportunities for growth and incremental opportunities with client partners
- Strong interest in technology or digital marketing
- Good knowledge and experience with online marketing tools and best practices
- Good knowledge of all different digital marketing channel
- Bachelor’s degree or equivalent in a related field
Experience required
- 3 years
Career level
- Middle Level
Only Thai nationals can apply
Salary
- 30,000+ THB
Job function
- Marketing / Advertising
- Strategy / Planning
- Sales
Job type
- Full-time
Company overview
Minto Thailand is a Mascot and Marketing Agency from Japan. Minto Thailand's Services : Character Marketing Character is the heart of brand communication. We create you not just a design but the brand storyteller that conveys the true message of the brand itself. Stra ...
Why join us: Minto is a Japanese Character Marketing company where you can enjoy the newest technologies of the digital contents creation. Our mission is to create the characters that people would never forget. The feeling of your creation being accepted and become famous in the market is extraordinary. We wish ... Read more
Benefits
- Transport Allowance
- Social Security
- Performance bonus
- Paid holidays
- Overtime pay
- Company phone
- Education Allowance
- Five-day work week
- Health Insurance
- Life Insurance