We are looking to employ a dedicated and experienced Contents Planner to oversee the activities of our Contents Creation and Management. The Contents Planner’s responsibilities include Plan the contents, Schedule, and Manage overall our contents distribution flow. You should also be able to catch up with the latest trends on Social, Formats of Contents, etc, to be able to reflect your research into the plan.
To be successful as a Contents Planner, you should be able to understand the context and concept of the brands and products at Minto. Ultimately, an exceptional Contents Planner should demonstrate excellent understanding of brand guidelines, designs, and latest trends faster than anyone else at Minto.

Contents Planner Responsibilities

• Creating and Planning social media contents (mainly IG and FB) with understanding the strategy/pillar and brand characteristics.
• Researching world’s trends on social media (especially in characters/cartoon field)
• Managing social media accounts. (such as scheduling post, engaging with followers)
• Analyzing account engagement and reporting with Social Insider and Meta Business Suite.
• Run ads on Social Platforms to maximize the brand engagements and reach. Eventually enlarging the size of the community (as followers).

Requirements

• Use social media especially Instagram and TikTok.
• English communication (verbally and in written).
• Able to come up with fresh and unique ideas to create storylines for contents.
• Have knowledge in social media operation.
• Able to understand brand concepts/strategies and apply them to content planning.
• Able to analyze social media trends especially in the character market.
• Good at managing several schedules and tasks. (for social media account management)
• High Responsibility for meeting deadlines and completing tasks.
• Be flexible and able to work in a team (need to communicate with internal team)
• Have used Meta Business Suites or any other social media analyzing tool.
• Able to use Google Drive (Doc, Slide, Sheet, etc.)
• Able to use creative proposal through Canva 
• Have a strong sense of recording information in written format (at Minto we use Notion as recording details of meeting agenda, team sharing ideas, etc.)

Preferred Skills/ Experiences

• Have experience working for any business account on social media.
• Who is not only creative but also not afraid of working with numbers. (for analyzing account with logical sense)
• Do understand the trends not just the Thai market but on a global scale.
• Know and understand character contents on Social Media.
• Having a strong passion in Character Marketing.

Experience required

• 2 years〜

Career level

• Middle Level

Only Thai nationals can apply
Salary

• 20,000 - 30,000 THB

Job function

• Contents Marketing
• Brand Management
• Ads Optimization 

Job type

• Full-time

Age preferred

• From 25〜

Office hours:
8:00-10:00 AM - 5:00-7:00 PM (Flexible time)
[8 hours + 1 hour Lunchtime]

Office Address:
1126/1 Vanit Building 1, 10th Floor, Room No.1006, New Phetchaburi Road, Makkasan, Ratchathewi, Bangkok 10400 (BTS Phloen Chit)