Krungsri Consumer
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Segmentation Strategy - Credit Card (AVP Level)
atKrungsri Consumer- Lead and establish strategies of CFS Portfolio Management to ensure achievement MTBP target, particularly in Personal Loan, Sales Finance and Credit Card of Krungsri First Choice.
- Identify opportunities, initiate strategies and ensure smooth execution of segmentation campaigns and offerings to improve customers' spending, activity rate, active rate, and utilization with appropriate pricing strategy to ensure portfolio quality and profitability.
- Design and develop loyalty platform; Identify high-value and potential high-value customers for developing customer relationships strategy to convert potential high-value customers into highly satisfied and engaged customers, resulting in high card activation, utilization and retention.
- Drive growth and closely monitor key KPI of 3 in 1 and Nano products to ensure overall product healthiness (such as volume, activation rate, active rate, activity rate utilization rate, attrition rate and etc.) and provide effective remedy when needed.
- Ensure all the existing base compliance with rules, regulations, and guideline from related authorities and functions.
- Bachelor's or Master's degree in Marketing, Business Administration or related field
- Experience working minimum 5 years experiences in Bank or Non-Bank (Financial Product & Analytics)
- Good in English communication
- Excellent communication skill
Experience required
- 5 years
Career level
- Senior Level
Only Thai nationals can apply
Salary
- Negotiable
Job function
- Marketing / Advertising
- Strategy / Planning
- Product / Brand Management
Job type
- Full-time
Age preferred
- From 30 to 40
Company overview
Size:2000-5000 employees
Industry:Banking & Finance
Location:Bangkok
Website:www.krungsri.com
Founded in:n/a
Ranking:4.5/5
Discover how you can realize your career potential Krungsri Consumer, the consumer-finance arm of Bank of Ayudhya, the largest card issuer in Thailand, with 6.2 million accounts. We offer several co-branded credit cards, Personal Loans, installment loans, and insurance broker via a number of dist ... Read more
Why join us: ที่กรุงศรี คอนซูมเมอร์ เรามุ่งสร้างความเติบโตให้กับธุรกิจอย่างไม่หยุดยั้ง วัฒนธรรมองค์กรจึงเป็นสิ่งที่สำคัญที่จะนำพาพวกเราไปในทิศทางเดียวกัน และเปรียบเสมือนเป็นตัวตนของเรา
Job location: Pathum Wan
Head office: บริษัท อยุธยา แคปปิตอล เซอร์วิสเซส จำกัด อาคารกรุงศรีเพลินจิต ทาวเวอร์ 550 ถนนเพลินจิต แขวงลุมพินี เขตปทุมวัน กรุงเทพมหานคร 10330
Benefits
- Provident fund
- Professional development
- English lessons
- Transport Allowance
- Phone Allowance
- Paid holidays
- Five-day work week
- Life Insurance
- Dental Insurance
- Social Security
- Job training
- Accident Insurance
- Company car
- Gym membership
- Maternity leave
- Performance bonus
- Company phone
- Learning & Development Opportunities
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