Experience:

8 years required

Skills:

Digital Marketing

Job type:

Full-time

• Design and execute multi-channel digital acquisition strategies targeting Thailand, resident Expat groups, Myanmar, Bangladesh and rest of the world patient.
• Partner with Product Marketing to build TOF, MOF, and NOF content funnels across our orthopedic subspecialties.
• Launch and scale official hospital channels on LinkedIn, Instagram, Expat Facebook communities, and regional networks4.
• Exercise daily operational management over the Performance Marketing, controlling daily ad spend pacing, negative keywords, SEM bids, and technical SEO health.
• Optimize landing page conversion funnels to drive New Hospital Number (HN) generation and lower overall CPA.
• Ensure all ad creatives and copy comply fully with law & regulations and PDPA standards.
• Bachelor's or Master's degree in Marketing, Digital Media, Business, or Healthcare Management.
• 8+ years of digital marketing experience, with 3+ years in a senior leadership role within healthcare, hospital management, or medical travel organizations.
• Demonstrated success running cross-border digital campaigns in Southeast Asia or South Asia (Expats, Myanmar, Bangladesh will be plus).
• Deep technical expertise in Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO, AEO, and marketing analytics.
• Expert knowledge of Thai medical advertising law and data privacy regulations (PDPA).
• Exceptional leadership skills with native/fluent English and Thai communication capabilities.