Jetts 24 Hour Fitness is part of Fitness & Lifestyle Group (FLG), HQ in Australia - We are Asia Pacific's largest group of corporately owned health and wellness clubs. In 2017, the first Asian club was launched in Bangkok and right now in 2023, we are the number 1 gym in Thailand in terms of the number of clubs with a total of over 50 clubs with the slogan "Workout on Your Terms".

Execute and optimize the day-to-day operations of the fitness loyalty program, customer retention campaigns, and member rewards. Working under the Marketing Department, this role focuses on translating marketing strategies into automated CRM journeys, sourcing attractive lifestyle and fitness premium gifts, and deploying experiential perks (e.g., free classes, complimentary PT sessions) to maximize member length of stay and elevate brand loyalty across all 24-hour clubs.

Key Responsibilities

Marketing CRM & Point Management:

• Oversee fitness loyalty campaigns, tracking point accumulation based on marketing-driven member behaviors (e.g., social media check-ins, challenge participation, class attendance).

• Manage the CRM platform's loyalty functions, ensuring data accuracy in digital member statements and point processing in close coordination with the marketing data and IT teams.

Retention-Driven Marketing Campaigns:

• Design and implement milestone-based marketing campaigns aimed at extending a member's Length of Stay (LOS) (e.g., automated reward tiers at 3, 6, and 12 months of active membership).

• Coordinate experiential perks within the marketing calendar, such as localized promotions unlocking free access to premium group fitness classes or earning complimentary Personal Training (PT) sessions through targeted point redemptions.

Brand Premium Gifts & Vendor Sourcing:

• Research, source, and negotiate with vendors for trendy fitness-related premium gifts, co-branded merchandise, and lifestyle rewards that reinforce the brand image and keep the rewards catalogue appealing.

• Manage premium gift vendor relationships, marketing procurement budgets, stock/inventory levels, and reward distribution logistics to individual 24-hour clubs.

Automated Lifecycle Marketing (EDM/SMS):

• Set up, test, and execute automated lifecycle communication journeys via SMS/EDM, including birthday perks, point expiration warnings, and low-attendance re-engagement nudges to drive member retention.

• Promote upcoming loyalty challenges, brand milestones, and flash redemption campaigns through precisely segmented EDM blasts aligned with the main marketing calendar.

Campaign Analytics & Cross-Functional Synergy:

• Monitor and report on key loyalty marketing metrics (redemption rates, EDM open/click rates, and the direct impact of loyalty rewards on member retention and club check-in frequencies).

• Partner with Club Managers, the Creative/Design team, Personal Trainers, and IT to align loyalty campaigns with monthly brand promotions and seasonal fitness activations.

Other Duties: Perform other duties as assigned.

Qualifications

Experience in CRM, loyalty programs, retention marketing, lifecycle marketing or customer engagement.

• Hands-on experience with CRM platforms, EDM/SMS campaigns, customer segmentation and automated marketing journeys.

• Strong analytical skills with the ability to track campaign performance and member behavior.

• Experience coordinating vendors, premium gifts, merchandise or rewards is an advantage.

• Strong coordination and project management skills with the ability to work across Marketing, Operations, IT and club teams.

• Interest in fitness, wellness and lifestyle trends is highly preferred.

Role Expectations

• Brand & Retention Impact: Utilize loyalty incentives to actively support the marketing department's retention goals, flattening the member churn curve and increasing the average member Length of Stay (LOS).

• Data Accuracy: Maintain 100% precision in point tracking and member statement data with zero processing errors.

• Campaign Delivery: Ensure successful execution and timely delivery of SMS and EDM communication campaigns to targeted member segments.

• Inventory Control: Optimize premium gift stock levels at all times, preventing both inventory shortages and excess overstock.

• Trend-Focused Sourcing: Continuously identify and introduce trending fitness apparel, supplements, or lifestyle rewards that match the brand's aesthetic and keep club members motivated to earn points

Benefits:

• Free Fitness Membership

• Friend/ Family Gym complimentary

• Provident Fund

• Performance Bonus

• Annual Leave

• Birthday Leave

• Life Insurance/ Health Insurance/ Dental Care

Location: All Seasons Place (BTS Ploenchit)

Working hour: 9 am. - 6 pm. (Onsite 100%)