Description

Senior Manager Online Media and Communication is responsible for brand communication, Media optimization, Martech and agency management. You will design, implement and monitor effective marketing communication and Media that align with our business goals. Senior Manager Online Media and Communication will work closely with the rest of the Head of Marketing, internal Marketing teams, and play a significant role shaping Makro Pro communication and Media effectiveness.

Your Challenge

• Strategic planning and providing team direction on brand communication, digital media, and agency management, in coordination with overall marketing strategy for the group and marketplaces
• Planning digital media campaigns, Paid, owned, earned including web, SEO/ SEM, email, social media & display advertising
• Measuring and reporting on the performance of all digital media touch point and marketing campaigns
• Lead A/B and multivariate experiments
• Review and fine tune marketing and customer acquisition strategy with lead to the communication segmentation
• Own budget and actions for the Digital media and brand marketing communication plan
• Monitor online media marketing actions with all matrix performance. i.e.. Reach, Imp, Click. CTR, CVR, CPA, CPX, ROI, sales
• Media strategy lead, Prepare and discuss media and creation concepts or ideas and lead Tech team to provide the media automation tools
• Efficiency controlling and optimization (online marketing reporting)
• Reporting and decision-support materials for management

Requirements

• Degree in communication/ media or economics with a major in marketing
• Experience in a Digital Media agency or in marketing or corporate communication at an international company, ideally in an online environment
• Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media and/or display advertising campaigns
• Strong understanding of Agile methodologies
• Prior leadership experience in a Digital Marketing team