Digital Media Planner / Buyer

Zon is looking for a Digital Media Planner/Buyer to join our marketing team. This person should be tactical, love “playing the game” of digital media buying, and can develop and execute strategic methods for accomplishing Zon’s advertising goals and objectives.

Location: Sinn Sathorn Building (next to BTS Krung Thonburi)

Responsibilities:

• Developing a deep understanding of the product and the target audience’s mindsets and patterns.
• Responsible for all aspects of media buying: research, plan, execute, measure, analyze, optimize, and report.
• Collaborate with social and creative teams to brainstorm out-of-the-box social media campaigns.
• Stay up-to-date on industry trends and digital media buying tactics
• Ongoing campaign tracking and optimization.
• Scrub keywords to remove underperforming keywords and phrases.
• Relentlessly test new and different ways to improve campaign performance.
• Methodically track test scenarios, record learnings, and share knowledge and insights with the team.
• Measure the impact and effectiveness of campaigns using quantitative and qualitative metrics.
• Gather, organize, and present competitive research and spending data as requested.
• Act as the paid social media subject matter expert across Facebook, Instagram, LinkedIn, Pinterest, Twitter.
• Build and maintain relationships with media partners
• Negotiating inventory and pricing with publishers and influencers.
• Develop, update, and maintain all media lists and materials
• Resolve billing discrepancies, verify placement and production quality of all media placements, and coordinates make-goods as needed.
• Assist the accounting department in reconciling variances and assuring proper payments. Processes changes on media buy for all assigned accounts.

Key Skills + Requirements:

• Can navigate most Paid Search & Social platforms with 2+ years experience
• Deep working knowledge of Google AdWords and Analytics, SEM campaign management and set-up is required. If needed, work with team to source training options
• An eye for creative is big for us! As you know, how the ad looks on social is very important!
• Ability to work with a wide range of people
• Able to multitask and manage time efficiently in a fast-paced environment.
• Good with Excel and PPT or Google Sheets/Slides
• Handles pressure well
• Strong problem solving and communications skills (both written and oral).
• Demonstrated and extensive social media experience combined with a willingness to experiment
• Understanding of popular social networks – design, functionality, users.
• Understanding of analytics and SEO methodology
• Very high attention to detail + ability to synthesize large amounts of data into actionable information
• Knowledge about social listening tools
• Self-motivated and has a strong work ethic
• Ability to maintain a positive, calm attitude in a sometimes-challenging and
• often fast-paced working environment
• Ability to think through testing objectives, develop tests, track
• performance, and understand when enough data has been collected to make a determination
• Good numerical, analytical and research skills to evaluate campaigns
• Negotiation skills to get the best advertising space at the best price
• Creativity and problem-solving skills
• Commercial and budget awareness