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Activation Marketing Analyst - Industrial Adhesive and Tapes

at3M Thailand Co., Ltd.
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description

Key Responsibilities
Campaign Planning & Execution
Develop and execute multi-channel activation campaigns that drive awareness, engagement, and conversion for 3M products and solutions.
Brand Activation & Events
Coordinate in-market activations, events, and partner collaborations that strengthen 3M’s brand impact and customer relationships.
Digital Marketing Activation
Partner with digital teams to optimize content syndication, social engagement, paid media performance, and lead generation activities.
Cross-Functional Collaboration
Work closely with product marketing, sales, communications, and customer experience teams to align marketing activation with business priorities.
Analytics & Performance Tracking
Monitor key performance indicators (KPIs) and report on the success of campaigns, leveraging insights to optimize future activations.
Customer & Market Insight
Incorporate customer feedback and market trends into go-to-market strategies to enhance relevance and effectiveness.

Responsibilities
  • Prepares market reports on customer, channel and competitors trends.
  • Implements/executes marketing tactics identified on the marketing plan.
  • Participates in and may lead project teams.
  • Identify marketing opportunities through data analysis and market survey;
  • Connect with portfolio and segment marketing team to ensure global strategy deployment in country;
  • Develop country activation marketing plan aligned with global strategies;
  • Ensure campaign implementation in national level and keep tracking the progress;
  • Work closely with regional marketers to ensure campaign deployment in regional level;
  • Ensure proper marketing expense allocation and control within budget;
  • Develop promotional tools;
  • Works under limited supervision.
  • Perform any other duties as assigned by the supervisor.
Basic Qualifications:
  • Bachelor’s degree in Marketing or related field
  • Minimum 3+ years in marketing function
  • Innovative, good analytical skills and strategic thinking ability
  • Good problem-solving skills
  • Good coordination and communication skills
  • Good English command in both written and oral
  • Proficiency in Microsoft Excel
  • Have own vehicle
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
3M Global Terms of Use and Privacy Statement
Skills required
  • Data Analysis
  • English (Good)
Experience required
  • 3 years
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Product / Brand Management
Job type
  • Full-time

Company overview

Size:1000 employees
Industry:Mixed Industries
Location:Bangkok
Website:www.3m.com/th
Founded in:1967
Ranking:4.5/5

We’re a global, diversified technology company that leads majority of the markets we see today. We have a large variety of different products and services. We offer a wide range of products and services through our portfolio of innovative technologies and solutions in the areas of life sciences, con ... Read more

Why join us: At 3M Thailand, I offer a dynamic and innovative work environment where employees are encouraged to explore, create, and make a difference. I provide opportunities for professional growth, diverse career paths, and development programs. My comprehensive benefits package, "3M Total Rewards," includes ... Read more

Head office: 236 หมู่ 4 ถ.ฉลองกรุง แขวงลำปลาทิว เขตลาดกระบัง กรุงเทพฯ
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