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Grower Marketing Manager, Crop & Corn
atBayer Thai Co., Ltd.Grower Marketing Manager, Crop & Corn
YOUR TASKS AND RESPONSIBILITIES
- Lead actionable grower segmentation and define clear target setting and related financial plans for each segment.
- Define go-to-market strategy by grower segment with a view of customer needs, crops / crops systems and channels involved.
- Capture and anticipate changes in the grower landscape, behavior or needs and reflection in related go-to-market plans.
- Support strategic decision making from a grower point of view and ensure reflection of grower related factors in country go-to-market strategy.
- Chose the best integrated (Crop Protection, Seeds, Services) offers for our grower-customers based on customer strategies and through implementation of global/regional product and service portfolio strategies.
- Support the definition of the right portfolio strategy on regional level by providing market knowledge, grower insights and reflecting customer needs.Lead integration of grower input and grower segmentation strategies into market plans to maximize opportunities for customer acquisition, retention, cross-sell and up-sell.
- Define content, tailoring and implementation of integrated grower campaigns aligned with customer journey and relevant customer insights.
- Define the desired customer experience, ensure awareness and support its realization across all functions.
- Drive definition and execution of marketing programs and tactics to ensure that they meet grower needs and can be measured and evaluated for effectiveness.
- Collaborate with sales managers on go-to-market implementation - monitor grower interaction, coach the sales force and ensure alignment on different interaction strategies.
- Monitor the timeliness and effectiveness of go-to-market plan execution; track KPIs (market share, awareness, purchase intent, usage) against plan.
WHO YOU ARE
- Degree in Agriculture Science or equivalent with 8 to 10 years relevant experience
- Thorough product and market knowledge
- General computer proficiency in MS Office, Internet
- Able to work and deliver under pressure
- High initiative & drive and ability to assume responsibility and deliver result
Application Period:
11/03/2021 - 11/17/2021
Reference Code:
513994
Division:
Crop Science
Location:
Thailand : Bangkok : Bangkok || Thailand : Bangkok : Sathorn
Functional Area:
Marketing
Position Grade:
VS 1.2
Employment Type:
Regular
Work Time:
40 hours
Contact Us
Address
Telephone
E-Mail
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Marketing / Advertising
- Management
Job type
- Full-time
Company overview
Size:50-100 employees
Industry:Medical / Pharmaceutical
Location:Bangkok
Website:www.bayer.co.th
Founded in:1962
Ranking:4/5
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech polymer materials. As an innovation company, it sets trends in research-intensive areas. Bayer’s products and services are designed to benefit people and improve their quality of life. At Baye ... Read more
Head office: 130/1 North Sathon Road, Silom, Bangrak, Bangkok 10500
Benefits
- Job training
- Travel Allowance
- Learning & Development Opportunities
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