CP Axtra PCL (Lotus's)
Department Manager - Digital Marketing
atCP Axtra PCL (Lotus's)- To be a key contact with media agency and work with internal team (Brand com, Loyalty, Own brand, Cluster, Mall, O2O, retail media and others) to get requirements on media, share expertise on media to comments media proposal, manage performance, find solution to manage performance to achieve as planned.
- To work with media agency to develop media strategy, annual brand plan, campaign and share creative best practice for each platform, as well as building and leading a high-performance marketing capabilities to achieve KPI as planned
- To manage budget to meet performance goals both offline and Digital (KPIs, Digital Funnel and ROI) and collaborating with cross-functional internal and to be key contact with digital agency/media agency/business partner (e.g Meta/Google/LINE/TikTok/X) for achieving growth targets in own channels
- To handle testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management
- To plan, implement, and measure tangible return including new user acquisition/purchase intention/retention/win-back - digital marketing campaigns as well as benchmarking with competitors/across industry/original idea generations
- To coach sub-ordinate media team
- Responsible for Digital Analytics - Customer Journey Analysis, Key Digital Funnel Metrics and media campaign/channel efficiency analysis including generating recommendations for Digital journey optimization, Ranking Optimization to enhance customer experience, App Download and Engagement
- To utilize strong analytical ability to evaluate media across multiple channels and customer touch points, in order to preparing and presenting recommendations, reports and finding from data to team. Lead on media dashboard project.
- To evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- To follow our Business Code of Conduct and always act with integrity and due diligence.
- To perform other assignments as deem appropriate.
Experience required
- any or no experience
Career level
- Senior Level
Salary
- Negotiable
Job function
- Marketing / Advertising
- Management
Job type
- Full-time
Company overview
Size:2000-5000 employees
Industry:Retail
Location:Bangkok
Website:www.lotuss.com
Founded in:1994
Ranking:4/5
Lotus's operates in Thailand as an omni-channel retailer. It sets out to bring shoppers well-made products at reasonable prices, while contributing positively to customers, colleagues and communities. Customers are reached through over 2,000 stores across Thailand and t ...
Why join us: “At Lotus's, we are looking for people who are the change-agent with a passion to grow in both work and life. People who have the ability to think in an agile way and make everyday as a history to leave their own legacy in every part of business.” Lotus's People are: People wh ...
Head office: 629/1 Nawamintr Road, Nuanchan, Buengkoom, Bangkok 10230 , Thailand
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