Key Responsibility:

• To be a key contact with media agency and work with internal team (Brand com, Loyalty, Own brand, Cluster, Mall, O2O, retail media and others) to get requirements on media, share expertise on media to comments media proposal, manage performance, find solution to manage performance to achieve as planned.
• To work with media agency to develop media strategy, annual brand plan, campaign and share creative best practice for each platform, as well as building and leading a high-performance marketing capabilities to achieve KPI as planned
• To manage budget to meet performance goals both offline and Digital (KPIs, Digital Funnel and ROI) and collaborating with cross-functional internal and to be key contact with digital agency/media agency/business partner (e.g Meta/Google/LINE/TikTok/X) for achieving growth targets in own channels
• To handle testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management
• To plan, implement, and measure tangible return including new user acquisition/purchase intention/retention/win-back – digital marketing campaigns as well as benchmarking with competitors/across industry/original idea generations
• To coach sub-ordinate media team
• Responsible for Digital Analytics – Customer Journey Analysis, Key Digital Funnel Metrics and media campaign/channel efficiency analysis including generating recommendations for Digital journey optimization, Ranking Optimization to enhance customer experience, App Download and Engagement
• To utilize strong analytical ability to evaluate media across multiple channels and customer touch points, in order to preparing and presenting recommendations, reports and finding from data to team. Lead on media dashboard project.
• To evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• To follow our Business Code of Conduct and always act with integrity and due diligence.

• To perform other assignments as deem appropriate.
  

Qualifications:

• Proven working experience in media at least (5 years)
• Expertise of digital social media SEO/SEM/ASO, e-mail marketing, CRM Database, and GA
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in media agency or marketing as expert on media
• Strong analytical skills and data-driven thinking
• Strong ROI and growth mindset with track record of building performance marketing functions in fast-paced environment
• Solid project management skills, with ability to lead and collaborate, priority high impact activities and keep complex projects moving forward

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

“By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy.”