Key Responsibility:

1) Category Strategy & Planning

• Develop and execute category strategies aligned with fresh business objectives.
• Analyze market trends, customer demand, and platform data to identify new opportunities.
• Collaborate with cross-functional teams to optimize online & offline experience.

2) Assortment & Product Management

• Curate balanced assortment (core, seasonal, innovation, exclusives).
• Manage product onboarding, lifecycle, and rationalization.
• Define pricing & promo mechanics to achieve margin and volume targets.

3) Promotion & Campaign Planning

• Plan and execute category-specific promotions & campaigns (e.g., Fresh Festival, Weekend Deals).
• Work with Marketing & eCommerce to drive traffic and conversion.
• Monitor campaign ROI and continuously optimize.

4) Vendor & Supplier Management

• Build and maintain strong partnerships with key suppliers & farmers.
• Negotiate trading terms, pricing, rebates, and promotional support.
• Monitor supplier performance and ensure alignment with business objectives.

5) Performance & Shrinkage Monitoring

• Track sales, margin, wastage, and availability metrics.
• Prepare category reports with insights and actionable recommendations.
• Drive initiatives to reduce shrinkage and improve fulfillment.

6) Cross-functional Collaboration

• Partner with Supply Chain to ensure freshness, on-time replenishment, and right allocation.
• Work with Operations to improve display standards, store execution, and customer experience.
• Act as key contact between online and offline teams for Fresh category integration.

Qualifications:

• Category Management – Understanding of fresh product lifecycle, assortment planning, and merchandising.
• E-commerce & O2O Knowledge – Familiarity with online platforms, delivery flow, and digital campaigns.
• Data Analysis – Ability to interpret sales, margin, shrinkage, and shopper insights to drive actions.
• Vendor Management – Strong in negotiation, sourcing, and building supplier partnerships.
• Promotion & Campaign Planning – Skill in creating and executing effective fresh promotions.
• Pricing & Margin Management – Knowledge of competitive pricing, waste control, and margin optimization.
• Cross-functional Collaboration – Effective coordination with Supply Chain, Operations, and Marketing.
• Communication Skills – Clear and persuasive communication in Thai & English.
• Problem-solving & Agility – Ability to adapt quickly in fast-moving fresh market dynamics.
• Leadership – 3–7 years’ experience in category management, fresh retail, or FMCG; strong people management is a plus.

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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