• Developing digital strategy
• SEO/SEM/ASO, Social media, E-mail marketing, CRM
• Experience in retails industries

Key Responsibility

• Developing digital strategy, channel management and creative best practice for each platform, as well as building and leading a high-performance marketing capabilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database on data signal, email marketing, social media, application, website, application and display advertising campaigns
• Managing budget to meet performance goals (KPIs, Digital Funnel and ROI) and collaborating with cross-functional (internal and business partner e.g FB/Google/LINE/TikTok) on achieving growth targets in own channels
• Testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management
• Plan, implement, and measure tangible return including new user acquisition/purchase intention/retention/win-back digital marketing campaigns as well as benchmarking with competitors/across industry/original idea generations
• Conceiving and executing on variety of content campaign to drive consideration, purchase intention and engagement to build advocacy and brand love
• Responsible for Digital Analytics Customer Journey Analysis, Key Digital Funnel Metrics and media campaign/channel efficiency analysis including generating recommendations for Digital journey optimization, Ranking Optimization to enhance customer experience, App Download and Engagement
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, in order to preparing and presenting recommendations, reports and finding from data to team
• To be key contact for exploring new digital technology (Marketing technology) for improving performance/customer journey/cost efficiency or way of working
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Follow our Business Code of Conduct and always act with integrity and due diligence.
• Other assignments as deem appropriate.

Qualifications

• Proven working experience in digital marketing at least 4 years
• Expertise of SEO/SEM/ASO, Google analytic, GA360, social media, App flyer tool, e-mail marketing, CRM Database, Adobe Analytic and marketing automation tools as Salesforce
• Working on digital strategy and utilize CRM data
• Experience in growth marketing in platform management or performance marketing (in retail industry is a plus)
• Strong analytical skills and data-driven thinking
• Strong ROI and growth mindset with track record of building performance marketing functions in fast-paced environment
• Solid project management skills, with ability to lead and collaborate, priority high impact activities and keep complex projects moving forward

Lotus's
Ek-Chai Distribution System Co., Ltd.
Buengkum, Bangkok 10230, Thailand

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