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Performance Marketing, Associate - Direct Channels

atPomelo Fashion

The Performance Marketing Associate - Direct Channels (aka CRM - Lifecycle Marketing) is responsible for the day-to-day, hands-on execution of direct channel marketing programs, encompassing the delivery and creation of subscriber-related digital content (Email, App push notifications, Geopush, SMS) that increase lifetime customer value, foster customer loyalty and generate cross-sales in support of Pomelo business objectives.

This includes ownership of the setup, maintenance, and reporting for recurring and triggered direct to customer communications; and maintenance of a current understanding of CRM marketing best practices and its execution in collaboration with the rest of the marketing team players.

Responsibilities

Strategy & Segmentation

Developing and executing Pomelos channel marketing strategy via newsletter, automated and transactional emails, push notifications across app, web and SMS while supervising the design and creative process and implementation across all touch-points

Implementing and providing inputs to refine the master calendar of all subscriber communication channels and formats with the go-to-market strategies in collaboration with the teams

Planning and executing methodical tests to measure the incremental value of the efforts

Delivering ongoing product marketing analysis, making recommendations to continually refine marketing strategies around channels

CRM Marketing

Owning the end-to-end email production process for promotional and transactional email deployments

Partnering with teams to create email, push notifications and SMS messaging, templates, landing pages, creative, copy and campaign funnel

Overseeing CRM automation and triggered programs across all channels

Keeping current knowledge on email best practices such as data capture, campaign analysis, deliverability, and CAN-SPAM compliance

QA of all direct channel messaging to ensure accurate and error-free execution of links, segmentation, and content

Analytics & Reporting

Tracking and reporting on the effectiveness of email marketing campaigns, push notifications and other direct channels to the organization

Conducting ongoing A/B testing to improve channel performance related to message copy, content and CTAs

Communicating findings and recommendations through charts and slide decks, as well as presenting the findings to executives

Qualifications

Bachelors Degree in Marketing, Business, Communication, Computer Science or any other related area

1-2 years experience in email marketing and campaign building tools is a plus

Keen interest in CRM, Lifecycle Marketing and Loyalty Program initiatives

Highly proficient in Excel (pivot tables, graphs, formulas, etc.), SQL and HTML

Good understanding of database concepts like audience segmentation

Exceptional analytical, conceptual, and problem-solving abilities

Excellence in attention to detail and confidence in execution

Proactive and investigative mind with a desire to contribute

Strong communication in English and Thai

Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Marketing / Advertising
Job type
  • Full-time
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Company overview

Size:50-100 employees
Industry:Clothing / Textile
Location:Bangkok
Website:www.pomelofashion.com
Founded in:2013
Ranking:2/5

Founded in 2013, Pomelo (www.pomelofashion.com) is a vertically integrated e-commerce brand providing a top notch online shopping experience for fashion and apparel. With operations in Bangkok, Singapore, Indonesia and Seoul, we’re at the forefront of the retail transformation taking place throughou ... Read more

Why join us: Read more about what is it like working at Pomelo: http://www.workventure.com/บล็อก/พาไปดูเบื้องหลัง-pomelo-fashion At Pomelo, no matter what the role is, everyone is someone who: - Is open to new ideas and always strives to learn and improve themselves - Exceptional attention to detail and can ... Read more

Job location: Phra Khanong
Head office: 3886/2 Rama 4 Road, Phrakanong, Bangkok
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WorkVenture gives you an inside look at what it's like to work at Pomelo Fashion, office & team photos, reviews and more. This is the Pomelo Fashion Company Page. All content is posted anonymously by employees currently or previously working at Pomelo Fashion.Apply to CDGApply to PolgroundApply to JACApply to WorkVenture Technologies