Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media planning, go-to-market strategy, pitch deck to merchants and budget planning.
Manage reporting and analysis across food campaigns, using data to drive better campaigns through a test and learn approach.
Work with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, media buying, events, etc. for Grab.
Organizing Market Research to drive insight into how consumers are using our platform and translate these insights into innovative campaigns.
The must-haves: Minimum 6 years of experience in Marketing, Brand Management, Strategic Planning from FMCGs, Agency or related fields.
Excellent proficiency in MS Excel and Powerpoint.
Familiar with the entire marketing mix - you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation.
Excellent knowledge of the Thai market, deep understanding of consumer insights and media landscape.
Results-oriented and data-driven: Able to make data-informed decisions for a marketing plan. Proven track record of utilizing data in forming innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.
Resourceful and creative: Knack for identifying great marketing creative. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.
Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique. About Grab Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries. Join us today to drive Southeast Asia forward, together.