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Marketing Manager, Grabfood

atGrab
Job Description
Life at Grab:
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
Get to know the Role:
Plan, coordinate, and execute food marketing campaigns that are aligned with company-wide objectives, as well as budget management and target tracking. The sub-vertical is split into Drivers, Merchants, and Eaters. You will be accountable for the Eaters and Merchants under the food business and will have to work closely with business leads for alignment on marketing. To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should be able to break down complex issues into executable strategies and detailed tactics.
The day-to-day activities:
  • Work closely with business leads to develop strongly differentiated value propositions and drive product adoption with a deep understanding of the local market and local consumer insights with the help of our marketing analytics and consumer research teams.
  • Drive business growth across all target segments via acquisition and retention initiatives by working closely with Business leads, demand planning, Marketplace and Merchant Team.
  • Lead and manage the development and planning of consumer marketing & campaign strategy to ensure business and brand's objectives are met
  • Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media planning, go-to-market strategy, pitch deck to merchants and budget planning
  • Manage reporting and analysis across food campaigns, using data to drive better campaigns through a test and learn approach.
  • Work with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, media buying, events, etc. for Grab.
  • Organizing Market Research to drive insight into how consumers are using our platform and translate these insights into innovative campaigns
The must-haves:
  • Minimum 6 years of experience in Marketing, Brand Management, Strategic Planning from FMCGs, Agency or related fields
  • Excellent proficiency in MS Excel and Powerpoint
  • Familiar with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation.
  • Excellent knowledge of the Thai market, deep understanding of consumer insights and media landscape.
  • Results-oriented and data-driven: Able to make data-informed decisions for a marketing plan. Proven track record of utilizing data in forming innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.
  • Resourceful and creative: Knack for identifying great marketing creative. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.
  • Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.
About Grab
Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.
Join us today to drive Southeast Asia forward, together.
Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Management
Job type
  • Full-time
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Company overview

Size:2000-5000 employees
Industry:Mass Transportation
Location:Bangkok
Website:www.grab.com/th
Founded in:2012
Ranking:4/5

Grab Thailand believes in a strong social mission to improve the lives of taxi drivers and passengers in Thailand, as well as to revolutionise the Thai taxi industry. Please join us at Grab in making a difference in Thailand. At Grab, we believe in driving change. We don’t build stuff just becaus ... Read more

Why join us: At Grab, we do what we love, and love what we do. Data-driven, passion-fueled – this is how we create cutting-edge Grab awesomeness. We will fly shortlisted applicants from around the world to meet with us at Grab.

Head office: เลขที่ 1575/1 อาคารชัยสงวน ถนนเพชรบุรีตัดใหม่ แขวงมักกะสัน เขตราชเทวี กรุงเทพฯ 10400
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Benefits

  • Professional development
  • Employee discount
  • Five-day work week

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