Job Description:

Life at Grab:

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to know the team

Grab is a leading super app in Southeast Asia. We are more than just the leading deliveries, ride-hailing and mobile payments platform in the region. We use data and technology to improve everything from deliveries, transportation to payments and financial services across a region of more than 620 million people. We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia. The team you will be joining is responsible for the consumer-driven marketing efforts of all Grab services in Thailand, namely GrabFood, GrabMart, JustGrab, GrabBike, GrabExpress, GrabPay and others.

This is a unique role that offers an incredible opportunity for the right person to join the IMC (Integrated Marketing Communications) team at the heart of Grab Thailand. This role focuses on strategic framework and seamless workflow creation of building strong Grab's brand to strengthen the company core value of driving the digital economy and enhancing people livelihood through Grab's platform along with Grab's company growth.

Get to know the role

This role requires looking after projects to build strong fundamentals and a sustainable ecosystem of Merchant partners. We are looking for someone with a strong marketing strategy and project management - preferably from FMCGs. With Grab's fast paced environment, you will need to be able to plan the strategy while navigating through the chaos and taking hands-on actions in a timely manner. You need to demonstrate analytical thinking and share project ROI to key stakeholders. The successful candidate should adapt well to the change or unexpected situations.

The Day-to-Day Activities

• Define marketing & branding strategy with the goals of driving positive branding imageries among Grab's key stakeholders
• Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.
• Leading the execution of each marketing campaign and activities to ensure flawless brand presence, relevance and conversions.
• Work with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, media buying, events , etc. for Grab corporate.

• Work with our marketing analytics and consumer research teams to drive insight into how consumers are using our platform and translate these insights into innovative campaigns.
  

The Must-Haves

• Education: Must possess at least a Bachelor's degree preferably with a focus on Marketing, Economic, Business, Advertising, Communications, Public Relations and/or Business Administration
• Branding marketing, online marketing, or performance marketing experience is preferred
• Familiar with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns e.g. product launches, consumer campaigns, merchant campaigns etc.
• Relevant marketing experience: At least 2 years of relevant marketing and public relations experience; FMCG/agency or consulting background is preferred
• Goal-oriented and can execute fast: Track record of success in achieving targets on time in a rapid growth, start-up environment
• Relentlessly drives and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges
• Collaborative, team player: Effective in engaging and influencing related members to achieve targets
• Resourceful and creative: Can develop creative, innovative ideas for marketing through different channels to reach and engage consumers effectively.
• Highly detail-oriented: Ensure the quality of all marketing materials and communications
• Good command in Thai and English: Fluency in spoken and written English is preferred
• Computer literacy, MS-office and other instant program

Our Commitment

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

About Grab

Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.

Join us today to drive Southeast Asia forward, together.