Senior Specialist, E-Commerce Planning Forecasting & Analytics

atAdidas (Thailand) Co., Ltd.

SENIOR SPECIALIST – E-COMMERCE PLANNING, FORECASTING & ANALYTICS

Location: Thailand
Contract Type: Full-time

ROLE OVERVIEW

The Senior Specialist – E-commerce Planning, Forecasting & Analytics supports the commercial planning and forecasting engine for adidas E-commerce across Southeast Asia and Pacific.
This role focuses on hands-on planning, forecasting, and performance analysis to ensure accurate month landings & strong execution alignment across cross-functional teams.
You will translate commercial targets into structured plans, track performance, and provide data-driven insights that support trading decisions and stakeholder alignment across the region.

WHAT YOU WILL DO

PLANNING & FORECASTING

  • Support annual, monthly, weekly, and daily E-commerce planning across key KPIs including Revenue, Net Sales, Units, Orders, Traffic, Conversion, Markdowns, Returns, and Cancellations.
  • Build and maintain forecasting models using historical trends, commercial assumptions, and campaign planning.
  • Support monthly rolling forecasts, latest estimates, and landing calculations with clear visibility on risks and opportunities.
  • Drive forecasting discipline through structured assumption tracking and variance analysis.

PERFORMANCE TRACKING & ANALYSIS

  • Track weekly and daily performance versus plan and highlight risks to monthly landing.
  • Conduct deep-dive analysis across traffic, conversion, assortment, promotional mechanics, and operational metrics.
  • Prepare performance insights to support weekly trading discussions and monthly business reviews.

MARKETPLACE & TRADING ALIGNMENT

  • Work closely with Marketplace teams that execute day-to-day platform operations.
  • Ensure marketplace performance is accurately reflected in plans, forecasts, and reporting.
  • Support alignment of promotional phasing and campaign performance tracking.

CROSS-FUNCTIONAL COLLABORATION

  • Partner closely with Buying and Merchandising teams on product performance and commercial assumptions.
  • Work with Media and Digital teams to embed traffic and conversion assumptions across paid, organic, SEO, direct, and CRM channels.
  • Collaborate with Finance on monthly landing updates and performance reporting.
  • Work with EM Hub teams across Analytics, Data Solutions, and Operations to ensure data accuracy and execution alignment.

WHAT SUCCESS LOOKS LIKE

  • Accurate and reliable monthly forecast landings.
  • Strong discipline in planning assumptions and forecasting models.
  • Clear and proactive communication of risks and opportunities.
  • High quality performance analysis supporting commercial decisions.
  • On-time delivery of plans, forecasts, and performance updates.

WHO YOU ARE

  • Bachelor’s degree in Business, Economics, Statistics, Mathematics, Engineering, or a related quantitative discipline.
  • Minimum 3 years of experience in E-commerce, commercial planning, forecasting, analytics, retail, or marketplace environments.
  • Strong understanding of E-commerce and commercial KPIs.
  • Advanced Microsoft Excel skills (mandatory) for modelling, forecasting, and deep-dive analysis.
  • Strong working knowledge of PowerPoint for communicating insights and recommendations.
  • Exposure to Power BI, SQL, Databricks, or dashboarding tools is a plus.
  • Strong analytical thinking and problem-solving mindset.
  • High ownership, integrity, and attention to detail.
  • Comfortable working in fast-paced, multi-stakeholder environments.

REPORTING & SETUP

REPORTS TO

Senior Manager – E-commerce Planning, Forecasting & Analytics

WORKS CLOSELY WITH:

Planning leadership, E-commerce Leads, Finance, Marketplace teams, Buying & Merchandising, Media, Analytics, Data Science, Digital Operations, EM Hub, & cluster market teams.
No direct reports.

WHY THIS ROLE

This role is ideal for someone who enjoys working deeply with numbers, building forecasting models, and translating data into clear commercial insights. You will work at the intersection of planning, analytics, and commercial execution across Southeast Asia and Pacific markets.
As part of adidas - a globally iconic sports brand – this role offers strong exposure to regional E-commerce operations and a clear pathway toward future planning, analytics, and commercial leadership opportunities.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

    COURAGE: Speak up when you see an opportunity; step up when you see a need..

    OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

    INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

    TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

    INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

    RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –


BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:
Senior Specialist, E-Commerce Planning Forecasting & Analytics
BRAND:
LOCATION:
Bangkok
TEAM:
Data
STATE:
COUNTRY/REGION:
TH
CONTRACT TYPE:
Full time
NUMBER:
542276
DATE:
Mar 17, 2026
Skills required
  • SEO
  • Finance
  • Statistics
Experience required
  • 3 years
Skills optional
  • Power BI
  • SQL
  • Analytical Thinking
Salary
  • Negotiable
Job function
  • Strategy / Planning
  • Analyst
Job type
  • Full-time

Company overview

Size:100-500 employees
Industry:Clothing / Textile
Location:Bangkok
Website:adidas.co.th
Founded in:1994
Ranking:4.5/5

Adidas is the go-to destination for athletic footwear, apparel and hardware. The brand offers an innovative range of products that are both stylish and functional. If you join us you join a company that is committed to designing products with athletes in mind, performing extensive research and de ...

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Why join us:

We are dedicated to finding, developing and retaining the best people for our company. In return at Adidas, we aim to make sure that our employees are happy and motivated. We offer a challenging, fun, and financially rewarding working environment. If you love sport and want to change the world, s ...

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Head office: 20th Floor, Wave Place, 55 Wireless Road, Lumpini, Patumwan, Bangkok 10330
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