Adidas (Thailand) Co., Ltd.
Manager, Brand Partnership & Sports Marketing
atAdidas (Thailand) Co., Ltd.PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
KEY RESPONSIBILITIES
- Support the identification, acquisition, and retention of top-tier and next-generation brand partners aligned with adidas’ strategic vision.
- Assist in negotiating, maintaining, and renewing partner contracts in line with Global Sports Marketing Policy and allocated budgets.
- Enable industry-leading partner activations that drive brand and product visibility.
- Act as the key liaison between partners and internal teams including Brand Activation, PR, Omni-Channel, and Sales.
- Deliver excellent service and nurture strong relationships with partners and key industry stakeholders.
ACTIVATION & PERFORMANCE MANAGEMENT
- Plan, manage, and execute partner activation calendars in alignment with regional strategies and key brand milestones.
- Oversee the Thailand partner seeding program — manage product ordering, prioritization, seeding lists, and reporting.
- Drive campaign amplification through partner networks by facilitating publishing briefs and tracking performance/ROI.
- Monitor and optimize entitlements to maximize partnership value.
- Ensure cohesive consumer-facing activations through close collaboration with CtC, Brand Activation/Digital, PR, and Omni-Channel teams.
- Plan, manage and execute the adidas Running Bangkok club, driving community growth, runners acquisition and engagement initiatives in alignment with Global adidas Running strategies.
REPORTING & BUDGET MANAGEMENT
- Maintain up-to-date partner profiles, including contracts, social media metrics, and activation plans.
- Monitor and manage the partner portfolio budget, supporting mid-term planning for operational efficiency.
- Manage seasonal product orders and ensure timely and accurate product delivery to partners.
- Ensure all partner-related reporting is delivered on time and in full (OTIF).
KEY RELATIONSHIPS:
- Country Management team
- Country Brand team
- SEA Brand team
- External agencies
KNOWLEDGE, SKILLS AND ABILITIES:
- Strong understanding of the sports, entertainment, and influencer marketing landscape in Thailand.
- Proven ability to manage multiple stakeholders and deliver high-impact activations.
- Excellent organizational, communication, and relationship management skills.
- Data-driven mindset with an eye for detail and performance optimization.
- Passion for culture, sports, and the adidas brand.
- English: Fluent written/ spoken
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- Degree in Marketing/Advertising or related course
- Business background will be an advantage
- Min 5 years’ experience with a mix of brand, consumer and trade marketing
- Ideally experience and exposure in Sports
- Media planning, digital marketing and budget tracking experience a plus
- Local market knowledge
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
Experience required
- 5 years
Salary
- Negotiable
Job function
- Marketing / Advertising
- Management
Job type
- Full-time
Company overview
Adidas is the go-to destination for athletic footwear, apparel and hardware. The brand offers an innovative range of products that are both stylish and functional. If you join us you join a company that is committed to designing products with athletes in mind, performing extensive research and de ...
Why join us: We are dedicated to finding, developing and retaining the best people for our company. In return at Adidas, we aim to make sure that our employees are happy and motivated. We offer a challenging, fun, and financially rewarding working environment. If you love sport and want to change the world, s ...
Benefits
- Employee discount
- Job training
- Learning & Development Opportunities
