SPECIFIC DUTIES AND JOB FUNCTIONS

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  Curate and create marketing promotion and campaign based on market segments to gain new customers and build repeat business.

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  Prepare and conduct trade gap analysis to initiate trade plan and promotion & manage events performance to determine effectiveness plan for future.

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  Supervise the execution, monitoring and measuring of marketing promotion and campaigns on a regular basis.

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  Compile regular reports of campaign performance and results.

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  Improve new campaigns using data from previous projects.

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  Evaluate customer research, market conditions, internal data, competitor data and use them to execute promotion plans accordingly.

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  Work closely with functional team to implement plan and strategy.

• Performs other duties as assigned by management /direct supervisor.

Education and/or Job Experience Requirement

REQUIRED QUALIFICATIONS:

• Bachelor’s or higher in Marketing, Economics, Business Administration or related fields.
• At least 5 years experience in Marketing, Sales or Shopper Marketing/ Trade Marketing areas.
• Strong knowledge and robust background in retail business is preferred.
• Trade and category analysis skill required.
• Experience in building report and manipulation of large data sets.
• Strong analytical skill and strategic thinking.
• Initiative and think out of the box.
• Proficient in the use of MS Office including intermediate/advanced Word, Excel, and PowerPoint.
• Good communication skills in English and Thai (written and verbal), including the ability to manage internal and external stakeholders.