Responsibilities

• Set up media campaign on platforms, ensure targets, data and creative is uploaded and objective/budget set correctly to achieve the objectives and KPI.
• Execute and operate digital advertising (Facebook Ads, Google Ads, LINE Ads, TikTok Ads, Lazada Ads, Shopee Ads and other digital advertising) in order to achieve campaign goal.
• Research and analyze the target audience's character, consumer demand, and search engine keyword for propose media campaign.
• Report summary and analysis on campaign performance, findings, providing insights and recommendations for future campaigns.
• Work together with Key Account Manager, ideate on media strategies, tactics, and targeting for media plans, ensuring information is presented in a brand-friendly, digestible format that conveys the key takeaways and insights.

Qualifications

• Bachelor's Degree in Communication Arts, Journalism and mass communication, Business Administration or other related fields.
• At least 4 years of experience in digital media planning, including: Social Ads, Market Place Ads and e-commerce experience in Media Planning is a preferred.
• Previous experience trafficking digital media campaigns, ad operations background, or solid understanding of technical digital media set-up.
• Manage a variety of concurrent projects independently.
• Works well in a cross functional team environment.
• Strategic and critical thinker, independent, and active problem solver.
• Curious, creative and passionate.
• Eagerness to learn and adopt new tools/technologies as well as share knowledge with others.
• A self-starting attitude-the ability to work independently and take initiatives.
• Good analytical and reporting skills; able to work with Excel, PowerPoint, and data visualization tools.