Position Summary

1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.
Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)

Role and Responsibilities

Integrated Marketing Communication

• Lead the development of a systematic communication strategy for the new product (or new product line-up) based on the environment analysis of market, competitor and product
• Lead the creative concept planning of multi-dimensional campaigns that touch various consumer touch points
• Lead the strategy for the product or company's overall brand, brand portfolio and naming or the high-level direction for building a unique brand image
• Lead to provide the directions such as marketing programs' messages, marketing directions and performance management so that various marketing activities (customer communication materials, events and etc.) can be carried out within a consistent message and a consistent tone and manner

Digital Marketing

• Drive strategy in Samsung digital marketing and multi-channel marketing expertise in building direct to consumer ecommerce and drive business models spanning supply chain to user experience, product launches to digital marketing with P&L responsibility
• Lead and review website operation strategy and contents blueprints.
• Direct the social channel operation strategy
• Lead and review digital campaign ideas or CRM (Customer Relationship Management) ideas.
• Review the campaign execution plan for the created contents and lead the campaign.
• Direct the development and execution of each product's advertisement strategy.
• Drive online and offline conversion working with accounts across mass, and specialty to develop innovative multichannel strategies that deliver measurable results
• Strategic leader in defining the future of Samsung digital marketing, efficient decision maker that drives ambitious plans and enthusiastic communicator that leads successful team's digital analytics and social media teams within large-scale, multidisciplinary corporate environments
• Champion the use of data and customer segmentation to build contact strategies, drive consumer insights and maximize business results
• Develop digital marketing strategy and direct agency partners in delivering successful digital programs

Customer Data Management

• Strategize and enhance quality of customer database, and develop and execute plans to continually engage, inform and educate the database to elevate their experience with the Samsung brand
• Plan and deliver CRM strategies to encourage customer recruitment, retention and loyalty
• Ensure effective segmentation of database for targeted communication
• Successful at collaborating with diverse stakeholders to successfully bring complex initiatives to market
• Direct the partnership business model and its application based on the analysis of the partner's capability
• Categorize partners by type and approve feasible partnership programs

Skills and Qualifications

• Leads Part in a smaller Line of Business with global breadth or in small subsidiaries and develops short-term & mid-term strategy

• Works on issues that impact the success of business or addresses future concepts, products or technologies

• Creates formal networks with key decision-makers and may serve as an external spokesperson for the organization

• Regularly interacts with executives and/or major customers. Interactions may frequently involve special skills such as negotiating with customers or management or attempting to influence senior-level leaders regarding significant matters to the organization

• In charge of development, coaching, evaluating team members within the part

• Typically requires a minimum 14 years of related experience and a Bachelor's degree, or 12 years and a Master's degree, or a PhD with 9 years experience