Position Summary

Role and Responsibilities

• Deploy data analytics to identify potential customers, and utilize appropriate digital platforms to serve them relevant content
• Monitor progress and conduct of their respective projects, including all data cleaning and business activities to ensure all remain on target to project timelines
• Proactively identify and address issues that may impact the quality of the data, deliverables or timelines
• Customer understanding: Analysis customer's profile and understanding customer's need from customers behavior
• Research analysis from our database and others sources (in market monitoring, target acquisition and etc.)
• Analysis customers portfolio and feasibility for campaign marketing
• Cooperate with other parties internal and external including IT/ Legal /compliance/ Sales and Trade. Also Brief the scope objectives to agency
• Communication skill: Selected message/ channels and targeted communication
• Co partnership with related partners such as Dealers/ Bank partners etc.
• Analyze result and provide the report to management

Skills and Qualifications

• Bachelor's Degree in Marketing, Finance or a related field
• Minimum 5-7 years of proven working experience in CRM, customer database - driven marketing and analytics. Knowledge in big data is a plus.
• Experience in data validation, digital marketing and data management
• Tech savvy with working knowledge of HTML
• Strong communications and data analytical skills with a focus on details
• Proactive and can-do attitude
• Analytic thinking skills
• Must be open to learning, passionate about taking ownership and executing, able to work independently, but yet a strong team leader and player
• Commercial awareness to secure buy-in of internal stakeholder partners and external