About this position

The Market Research Manager will work in one of the largest fintech company with presence across 6 countries in Southeast

Asia. He/she will join our company's journey to accomplish the mission of enabling everyone with access to innovative financial services, leading to better lives.

As the consumer advocate, the Market Research

Manager will be the voice of our TrueMoney Wallet app users and enabling our company to deliver brand communications, promotional and product & service offerings that are relevant and appealing to use.

He/she will play an important role in energizing a customer-centric mindset within the organization and help make TrueMoney

Wallet become the most preferred payment platform for millions of Thais to use everyday.

What you'll be doing

• Lead market research work to generate actionable insights that builds TrueMoney brand equity and drive usage for the e-wallet app and financial services on the Thai and regional markets

• Manage research agency partners to conduct brand tracking studies to track & monitor overall brand health performance on the market

• Analyze data to identify opportunities to enhance on TrueMoney Wallet brand & communication strategies, deliver use-case promotional campaigns, and understand consumer behaviors towards new product & services launch

• Conduct landscape analysis to understand on competitor brand & communication strategies, imagery & perceptions, and product

& services usage behaviors

Manage market research project budgets, timeline and deliverables

What we're looking for

• Minimum of 5 years of professional experience in market research (either from market research agency or in-house role)

• Proven ability to lead, conduct and execute end-to-end research projects

• Adept in analyzing data and translating into actionable insights

• Excellent knowledge of both quantitative

& qualitative research methodologies. Expertise in data analytics will be an advantage

• Data-driven and analytical thinking with solid business acumen

• Strong English-Thai verbal/written communication and presentation skills

• Knowledgeable and passionate about market research practices, consumer insights, branding and digital technologies

• International mindset and comfortable in working across different cultures

• Minimum of Bachelor degree in business/marketing/research (or related field)

• Any prior experiences with fintech/financial services will be an advantage

Location :

True

Digital Park, Sukhumvit 101/1, Prakanong, Bangkok (BTS - Punnawithi)